• The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

    Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, U... [Read More]

    • ASIN: 0749460628
    • ASIN: 0749460628
    • ISBN: 9780749460624
    • Manufacturer: Kogan Page

  • Swipe to Unlock: The Primer on Technology and Business Strategy

    Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.This�... [Read More]

    • ASIN: B0756MTX6K
    • ASIN: B0756MTX6K

  • Best Marketing Case Studies, Strategies And Campaigns Of 2017: Learn from the best

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to drive sales, built partnerships and drive growth.

    • ASIN: B079L1NKX8
    • ASIN: B079L1NKX8
    • Manufacturer: New BookHill

  • The Best Digital Marketing Campaigns in the World II

    With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small hav... [Read More]

    • ASIN: 0749469684
    • ASIN: 0749469684
    • ISBN: 0749469684
    • Manufacturer: Kogan Page

  • Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition)

    2019 UPDATED EDITIONLearn Google Ads (AdWords) in Plain English - Step by Step!Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2019, and focused on the new Google Ads InterfaceGoogle Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise Your Business on Google without losing moneyWatch Videos - view step-by-step companion VIDEOS that SHOW you ... [Read More]

    • ASIN: B071DB4DSB
    • ASIN: B071DB4DSB

  • The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provid... [Read More]

    • ASIN: 1118524543
    • ASIN: 1118524543
    • ISBN: 1118524543
    • Brand: imusti
    • Manufacturer: Wiley

  • The Little Book on Digital Marketing SEO - Search Engine Optimization: Tips and tricks for keyword research in SEO or Search Engine Optimization

    The Little Book on Digital Marketing Keyword Research SEO book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more.Over 17 years of digital marketing experience contained in the pages.

    • ASIN: B0716J48WB
    • ASIN: B0716J48WB
    • Manufacturer: Joseph Stevenson Publishing

  • Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)

    Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]

    • ASIN: B01HOWTR3W
    • ASIN: B01HOWTR3W

  • Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business


    • ASIN: 1118167783
    • ASIN: 1118167783
    • ISBN: 1118167783
    • Brand: Wiley
    • Manufacturer: Wiley

  • Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

    Membership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great busine... [Read More]

    • ASIN: 0692094555
    • ASIN: 0692094555
    • ISBN: 0692094555
    • Manufacturer: Membership Services, Inc.

  • The Best and Worst Social Media Campaigns of 2016-2017

    Thompson Rivers University's Social Media class explores the best and worst social media campaigns of 2017.

    • ASIN: B072HG4VDT
    • ASIN: B072HG4VDT

  • Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)

    Are You Looking To Explode Your Social Media Presence?☆★☆ Read this book for FREE on Kindle Unlimited - Download Now! ☆★☆Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media?When you download Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat , your followers will increase rapidly! You will discover everything you need to know about social media marketing This expanded 3rd edition has Outstanding New Content to make building your online... [Read More]

    • ASIN: B01JMJDYHU
    • ASIN: B01JMJDYHU
    • Brand: Unknown
    • Manufacturer: Unknown

  • Influencer Fast Track: From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs (Influencer Fast Track® Series Book 2)

    "Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event".YOU = INFLUENCER!! - Have a passion project you want to share with world? - Something amazing you always wanted to do, but don't know how to reach an audience? Marketing feels like wondering in a strange, foreign land and you feel totally overwhelmed?Then let this little book walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!"Gundi is a phenomenal marketer and writer!" - Dave Chesson of KindlepreneurSound crazy?Well, it isn... [Read More]

    • ASIN: B07D43N9ZQ
    • ASIN: B07D43N9ZQ

  • Where the Suckers Moon: The Life and Death of an Advertising Campaign

    "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very ... [Read More]

    • ASIN: 0679740422
    • ASIN: 0679740422
    • ISBN: 0679740422
    • Manufacturer: Vintage

  • Digital Passport: Your Pass to a Promising Career in Digital Marketing

    Are you looking for a career in one of the hottest growth industries? Digital marketing offers growth, challenge, and opportunity whether you have a creative soul or an analytical mind.Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change. Students and recent graduates benefit from advice from the author's insight gained through decades of experience in the field. Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.This book explores a range of aspects internet ... [Read More]

    • ASIN: B079KP91QM
    • ASIN: B079KP91QM

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 860738996

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 604173660

  • Uber Digital Marketing Case Study | Growth Hacking

    Coca-Cola Contour Digital Campaign – Case Study

    Airbnb Digital Marketing Case Study | Growth Hacking