• DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies, Second Edition

    Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events.Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case stu... [Read More]

    • ASIN: B00KQ2ZYHQ
    • ASIN: B00KQ2ZYHQ

  • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

    #1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to... [Read More]

    • ASIN: B078FZ9SYB
    • ASIN: B078FZ9SYB
    • Manufacturer: Portfolio

  • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digit... [Read More]

    • ASIN: 0749478438
    • ASIN: 0749478438
    • ISBN: 0749478438
    • Brand: Kogan Page
    • Manufacturer: Kogan Page

  • Marketing Rebellion: The Most Human Company Wins

    Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses m... [Read More]

    • ASIN: 0578419866
    • ASIN: 0578419866
    • ISBN: 0578419866
    • Manufacturer: Publisher Services

  • The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provid... [Read More]

    • ASIN: 1118524543
    • ASIN: 1118524543
    • ISBN: 1118524543
    • Brand: imusti
    • Manufacturer: Wiley

  • The Digital Plan 2nd Edition: Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.

    The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface - social media, email, websites, video, blogs, digital advertising, and more - have strengths that you can play to, with a strategic plan leading the way.The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for yo... [Read More]

    • ASIN: 0692102566
    • ASIN: 0692102566
    • ISBN: 0692102566
    • Manufacturer: Digital Plan, The

  • Cracking the PM Interview: How to Land a Product Manager Job in Technology

    How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover let... [Read More]

    • ASIN: B00ISYMUR6
    • ASIN: B00ISYMUR6
    • Manufacturer: CareerCup

  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Managemen... [Read More]

    • ASIN: 0470504544
    • ASIN: 0470504544
    • ISBN: 9780470504543
    • Brand: John Wiley Sons
    • Manufacturer: Wiley

  • Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business


    • ASIN: 1118167783
    • ASIN: 1118167783
    • ISBN: 1118167783
    • Brand: Wiley
    • Manufacturer: Wiley

  • Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

    Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across th... [Read More]

    • ASIN: 1442254203
    • ASIN: 1442254203
    • ISBN: 1442254203
    • Manufacturer: Rowman & Littlefield Publishers

  • The Great Gatsby


    • ASIN: B000FC0PDA
    • ASIN: B000FC0PDA
    • ISBN: 0743273567
    • Manufacturer: Scribner

  • Contagious: Why Things Catch On

    The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has s... [Read More]

    • ASIN: 1451686587
    • ASIN: 1451686587
    • ISBN: 9781451686586
    • Brand: Simon & Schuster
    • Manufacturer: Simon & Schuster

  • The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

    With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the ... [Read More]

    • ASIN: 0300188293
    • UPC: 884325858672
    • ASIN: 0300188293
    • ISBN: 0300188293
    • Brand: Brand: Yale University Press
    • Manufacturer: Yale University Press

  • They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

    A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows... [Read More]

    • ASIN: 1119312973
    • ASIN: 1119312973
    • ISBN: 1119312973
    • Brand: WILEY
    • Manufacturer: Wiley

  • KNOWN: The handbook for building and unleashing your personal brand in the digital age

    In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

    • ASIN: 0692816062
    • ASIN: 0692816062
    • ISBN: 0692816062
    • Manufacturer: Mark W. Schaefer

  • Contemporary Issues in Digital Marketing : New Paradigms, Perspectives, and Practices

    We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of

    • UPC: 154100540

  • Aggressively Grow Your Business With Growth Hacking Marketing: Tips and Case Studies Showcasing Social Media, Advertising and Digital Marketing Techniques - eBook

    Expand Your Business and Reach New Audiences!Do you want to grow your online business? Are you trying to get an “Edge” on your competition? Would you like to catch the attention of more potential customers

    • UPC: 122469326

  • Marketing 4.0 : Moving from Traditional to Digital

    Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the

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  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

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  • Think - Engage - Thrive : Marketing Actions to Skyrocket Your Brand in the Digital Age

    TRIPLE YOUR BUSINESS Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too.

    • UPC: 720574974

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

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  • Black Ops Advertising : Native Ads, Content Marketing and the Covert World of the Digital Sell

    Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial

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    • Rating: 3.5

  • Digital Marketing for Dummies

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of

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  • Ilts Business, Marketing, and Computer Education (171) Exam Secrets Study Guide : Ilts Test Review for the Illinois Licensure Testing System

    ***Includes Practice Test Questions*** Get the test prep help you need to be successful on the ILTS Business, Marketing, and Computer Education test. The ILTS Business, Marketing, and Computer Education (171) Exam is extremely challenging

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  • Praxis II Marketing Education (5561) Exam Flashcard Study System: Praxis II Test Practice Questions & Review for the Praxis II: Subject Assessments

    ***Ace the Praxis II Marketing Education Exam and Get the Results You Deserve*** The Praxis II Marketing Education Exam is a challenging test and your results can make a huge difference when it comes to

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