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Successful Direct Marketing Methods
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by w... [Read More]
- ASIN: 0071458298
- ASIN: 0071458298
- ISBN: 0071458298
- Manufacturer: McGraw-Hill Education
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, U... [Read More]
- ASIN: 0749460628
- ASIN: 0749460628
- ISBN: 9780749460624
- Manufacturer: Kogan Page
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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send,... [Read More]
- ASIN: 0658001361
- ASIN: 0658001361
- ISBN: 0658001361
- Manufacturer: McGraw-Hill
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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and informationallowing them to maximize their i... [Read More]
- ASIN: 1599183749
- ASIN: 1599183749
- ISBN: 1599183749
- Brand: Entrepreneur Press
- Manufacturer: Entrepreneur Press
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Online Marketing Strategy: How to Get the Best Results in Your Marketing Campaigns (Tu Business Coach Productivity Series Book 4)
What can you learn from this Online Marketing book? The goal of this marketing book is to provide you with the tools to update, or create for the first time, your marketing strategy. It is focused on the online world, although, if you change the online tools for physical tools, it is as useful for the offline world.Many times we hear things and we read many blogs that tell us we should be doing this or that, but most of the times there is no strategy behind it, they are just techniques. Techniques that, if you are part of a strategy, can be very effective; but, without a strategy backing those... [Read More]
- ASIN: B01151VEKM
- ASIN: B01151VEKM
- Manufacturer: Jose Vergara
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Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communicat... [Read More]
- ASIN: 1442251530
- ASIN: 1442251530
- ISBN: 1442251530
- Brand: imusti
- Manufacturer: Rowman & Littlefield Publishers
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One Million Followers: How I Built a Massive Social Following in 30 Days
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer a... [Read More]
- ASIN: 1946885371
- ASIN: 1946885371
- ISBN: 9781946885371
- Manufacturer: BenBella Books
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]
- ASIN: 1539598144
- ASIN: 1539598144
- ISBN: 1539598144
- Brand: CreateSpace Independent Publishing Platform
- Manufacturer: CreateSpace Independent Publishing Platform
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The Constant Contact Guide to Email Marketing
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America�... [Read More]
- ASIN: 0470503416
- ASIN: 0470503416
- ISBN: 9780470503416
- Manufacturer: Wiley
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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Guerrilla Film Marketing teaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media mark... [Read More]
- ASIN: 1138916455
- ASIN: 1138916455
- ISBN: 1138916455
- Manufacturer: Routledge
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of a... [Read More]
- ASIN: 1337282650
- ASIN: 1337282650
- ISBN: 9781337282659
- Manufacturer: Cengage Learning
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How to Sell Without Selling: Step-By-Step Marketing Formula to Attract Ready-to-Buy Clients...Create Passive Income and Make More Money While Making a Difference
Are You Ready to Attract Ready-to-Buy Clients, Create Passive Income, and Make More Money While Making a Difference?Good marketing attracts ready-to buy clients. Ethical persuasion is NOT manipulation. These proven methods allow you to guide, encourage, and share value with your customers even before they ever spend a single penny with you. You don’t have to wait for someone to become a customer before adding value to their life. This book shows you:- How to identify the top 1% of Clients…and fall in love with them instead of your products and services. Tap into the exact language th... [Read More]
- ASIN: B06XGFNPYR
- ASIN: B06XGFNPYR
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential... [Read More]
- ASIN: 0814416683
- ASIN: 0814416683
- ISBN: 9780814416686
- Brand: Brand: AMACOM
- Manufacturer: AMACOM
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Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
- ASIN: 0470344024
- ASIN: 0470344024
- ISBN: 0470344024
- Manufacturer: Sybex
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Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to
- UPC: 860738996
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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement
The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of
- UPC: 13995574
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Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to
- UPC: 604173660
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The Best Digital Marketing Campaigns in the World II
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a
- UPC: 25790214
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The Direct Mail Solution : A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build
- UPC: 26736986
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Awareness Campaigns Are Stupid : And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing
Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to
- UPC: 53339806
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The Definitive Guide to Google Adwords : Create Versatile and Powerful Marketing and Advertising Campaigns
Helps the reader develop, manage and optimize digital ad campaigns using Google
- UPC: 17287640
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Campaign Cookbook : A 9-Step Recipe to Making Your Marketing Materials 'Yummy'
Campaign Cookbook: A 9-Step Recipe to Making Your Marketing Materials
- UPC: 532497644
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Butter and Butter Making, with the Best Methods for Producing and Marketing It
Butter and Butter Making, with the Best Methods for Producing and Marketing
- UPC: 698454043
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Packing and Marketing Fruits; How Fruits Should Be Handled to Carry to Market in Best Condition and Present Most Attractive Appearance
Packing and Marketing Fruits; How Fruits Should Be Handled to Carry to Market in Best Condition and Present Most Attractive
- UPC: 898378966
The Best Direct Advertising in the World 2016
Why Direct Mail Marketing Is Far From Dead | Empathy Wines Barter Meeting
How To Do 1 GREAT Deal In The Next 14 Days With Direct Mail (Step By Step)
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