Best Food Marketing Campaigns - April 2024

Tribe: On Homecoming and Belonging

Now a New York Times bestseller We have a strong instinct to belong to small groups defined by clear purpose and understanding--"tribes." This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians-but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal... [Read More]

• ASIN: 1455566381
• ASIN: 1455566381
• ISBN: 9781455566389
• Brand: Twelve
• Manufacturer: Twelve

Fast Food Nation: The Dark Side Of The All-American Meal

• ASIN: 0547750331
• ASIN: 0547750331
• ISBN: 0547750331
• Brand: Mariner Books
• Manufacturer: Mariner Books

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-th... [Read More]

• ASIN: B07KF25J3S
• ASIN: B07KF25J3S
• Manufacturer: Thomas Nelson

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consu... [Read More]

• ASIN: B00QL30Q90
• ASIN: B00QL30Q90
• Manufacturer: Wiley

Onward: How Starbucks Fought for Its Life without Losing Its Soul

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company un... [Read More]

• ASIN: 1609613821
• ASIN: 1609613821
• ISBN: 9781609613822
• Brand: Howard Schultz
• Manufacturer: Rodale Books

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our cultur... [Read More]

• ASIN: 0767920570
• ASIN: 0767920570
• ISBN: 0767920570
• Brand: Rapaille, Clotaire
• Manufacturer: Crown Business

The Battle of Franklin: When the Devil had Full Possession of the Earth

In late November 1864, the last Southern army east of the Mississippi that was still free to maneuver started out from northern Alabama on the Confederacy's last offensive. John Bell Hood and his Army of Tennessee had dreams of capturing Nashville and marching on to the Ohio River, but a small Union force under Hood's old West Point roommate stood between him and the state capital. In a desperate attempt to smash John Schofield's line at Franklin, Hood threw most of his men against the Union works, centered on the house of a family named Carter, and lost 30 percent of his attacking force in on... [Read More]

• ASIN: 159629745X
• ASIN: 159629745X
• ISBN: 159629745X
• Brand: Knight, James R.
• Manufacturer: The History Press

Brain Surfing: The Top Marketing Strategy Minds in the World

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you throug... [Read More]

• ASIN: B016U1AWQ4
• ASIN: B016U1AWQ4
• Manufacturer: I've Got the Fever

Phishing for Phools: The Economics of Manipulation and Deception

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled wi... [Read More]

• ASIN: 0691168318
• UPC: 884315720309
• ASIN: 0691168318
• ISBN: 0691168318
• Brand: University Press Group Ltd
• Manufacturer: Princeton University Press

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers “You can love it without getting your heart broken.” —An ad for a car “Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad ... [Read More]

• ASIN: 0684866005
• ASIN: 0684866005
• ISBN: 9780684866000
• Brand: Kilbourne, Jean/ Pipher, Mary (FRW)
• Manufacturer: Free Press

Sin in the Second City: Madams, Ministers, Playboys, and the Battle for America's Soul

Step into the perfumed parlors of the Everleigh Club, the most famous brothel in American history–and the catalyst for a culture war that rocked the nation. Operating in Chicago’s notorious Levee district at the dawn of the last century, the Club’s proprietors, two aristocratic sisters named Minna and Ada Everleigh, welcomed moguls and actors, senators and athletes, foreign dignitaries and literary icons, into their stately double mansion, where thirty stunning Everleigh “butterflies” awaited their arrival. Courtesans named Doll, Suzy Poon Tang, and Brick Top devoured raw meat to the... [Read More]

• ASIN: 0812975995
• ASIN: 0812975995
• ISBN: 0812975995
• Brand: Abbott, Karen
• Manufacturer: Random House Trade Paperbacks

The Burzynski Breakthrough: The Century's Most Promising Cancer Treatment...and the Government's Campaign to Squelch It

Looks at the doctor's controversial treatments for brain tumors and his troubles with the FDA

• ASIN: 1575440180
• ASIN: 1575440180
• ISBN: 1575440180
• Manufacturer: General Pub Group

FACEBOOK ADVERTISING: 21 Perfect Tips to Create Your Profitable Advertising Campaigns! Best Advertising Manual 2018 / Make money from Facebook ADS / Increase you ROI of 127%!

What I keep asking myself is: but all those who spend THOUSANDS of dollars in courses, events, seminars, and private webinars in which they teach how to make "perfect" campaigns on FaceBook .... have they ever made a single sale?One?Well, if you're one of these people, I have bad news and good news for you.The bad news is that you have probably spent hundreds or thousands of dollars on courses (more or less useful) in which the only ones who truly gained were the organizers.The good news, however, is that you (finally, I would!) To understand the real mechanisms that dominate every single Face... [Read More]

• ASIN: B07DCTQV2X
• ASIN: B07DCTQV2X

Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON'T Tell You) 2018 EDITION

UPDATED 2018 EDITION...Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles… Just Pure, Real World Strategies – Without All The Fluff.If you’re brand new to Goo... [Read More]

• ASIN: B01MF7XBU8
• ASIN: B01MF7XBU8

Publicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press

Most entrepreneurs give up too quickly. Why? Because their online business isn’t growing fast enough and their brand isn’t visible enough to make a lasting impact. Publicity Jumpstart is the handbook you’ll stick in your backpack like a wallet because it will give you the game plan you need to start getting publicity now! Celebrity publicist Kristin Marquet, and visibility expert Michelle Lewis define publicity as the number one marketing strategy to get yourself seen as an online authority and thought leader in today's cluttered entrepreneurial space. And publicity is just as needed if ... [Read More]

• ASIN: B07FZNHPSW
• ASIN: B07FZNHPSW

Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

• UPC: 860738996

The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement

The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of

• UPC: 13995574

Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

• UPC: 604173660

The Best Digital Marketing Campaigns in the World II

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a

• UPC: 25790214

Functional Food Fur Best Ager : Verbrauchereinstellungen Und Empfehlung Eines Zielgruppengerechten Marketing-Mix

Functional Food Fur Best Ager: Verbrauchereinstellungen Und Empfehlung Eines Zielgruppengerechten

• UPC: 824176359