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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer toda... [Read More]
- ASIN: 0750674601
- ASIN: 0750674601
- ISBN: 9780750674607
- Brand: Hyperion EA
- Manufacturer: Butterworth-Heinemann
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SAT Prep Black Book: The Most Effective SAT Strategies Ever Published
Click the "look inside" feature above to browse the SAT Black Book and get a feel for how it approaches the SAT! The fully up-to-date SAT Prep Black Book, Second Edition gives you unique, effective SAT strategies from Mike Barrett, an SAT tutor with clients all over the globe who pay him hundreds of dollars an hour for phone tutoring. In addition to extensive and effective training on every aspect of the SAT, the SAT Black Book gives you detailed, systematic, easy-to-follow walkthroughs for every question in 4 of the College Board's official SAT Practice Tests.The Black Book is a must-have in ... [Read More]
- ASIN: 0692916164
- ASIN: 0692916164
- ISBN: 9780692916162
- Manufacturer: ACT Prep Books
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Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market - channel stewardship - that simultaneously addresses customers' best interests and drives profits for all channel partners. In "Transforming Your Go-to-Market Strategy", Rangan shows... [Read More]
- ASIN: 1591397669
- ASIN: 1591397669
- ISBN: 9781591397663
- Brand: Brand: Harvard Business Review Press
- Manufacturer: Harvard Business Review Press
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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)
The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. While the stock market has tumbled and then soared since the first edition... [Read More]
- ASIN: 1119404509
- ASIN: 1119404509
- ISBN: 1119404509
- Manufacturer: Wiley
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The Simple Path to Wealth: Your road map to financial independence and a rich, free life
“In the dark, bewildering, trap-infested jungle of misinformation and opaque riddles that is the world of investment, JL Collins is the fatherly wizard on the side of the path, offering a simple map, warm words of encouragement and the tools to forge your way through with confidence. You'll never find a wiser advisor with a bigger heart.” -- Malachi Rempen: Filmmaker, cartoonist, author and self-described ruffianThis book grew out of a series of letters to my daughter concerning various things—mostly about money and investing—she was not yet quite ready to hear.Since money is the singl... [Read More]
- ASIN: 1533667926
- ASIN: 1533667926
- ISBN: 1533667926
- Brand: Collins J L
- Manufacturer: CreateSpace Independent Publishing Platform
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to... [Read More]
- ASIN: 0525536221
- ASIN: 0525536221
- ISBN: 0525536221
- Manufacturer: Portfolio
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fos... [Read More]
- ASIN: 0307887898
- ASIN: 0307887898
- ISBN: 9780307887894
- Brand: Crown Business
- Manufacturer: Currency
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How to Day Trade for a Living: A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
Very few careers can offer you the freedom, flexibility and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed.In the book, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day. I've kept the book short so you can actually finish readi... [Read More]
- ASIN: 1535585951
- ASIN: 1535585951
- ISBN: 9781535585958
- Brand: Aziz Dr Andrew
- Manufacturer: CreateSpace Independent Publishing Platform
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents―now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthr... [Read More]
- ASIN: 1625274491
- UPC: 884791291577
- ASIN: 1625274491
- ISBN: 1625274491
- Brand: Harvard Business Review Press
- Manufacturer: Harvard Business Review Press
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Zero to One: Notes on Startups, or How to Build the Future
#1 NEW YORK TIMES BESTSELLERIf you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to com... [Read More]
- ASIN: 0804139296
- UPC: 000804139296
- ASIN: 0804139296
- ISBN: 9780804139298
- Brand: Crown Business
- Manufacturer: Currency
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MONEY Master the Game: 7 Simple Steps to Financial Freedom
In his first book in two decades, Anthony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes).Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and... [Read More]
- ASIN: 1476757860
- ASIN: 1476757860
- ISBN: 1476757860
- Brand: Tony Robbins
- Manufacturer: Simon & Schuster
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This Is Marketing: You Can't Be Seen Until You Learn to See
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Market... [Read More]
- ASIN: 0525540830
- ASIN: 0525540830
- ISBN: 0525540830
- Manufacturer: Portfolio
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Playing to Win: How Strategy Really Works
Are you just playingor playing to win?Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their futuresomething that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategyexplaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnersh... [Read More]
- ASIN: 142218739X
- UPC: 884941976033
- ASIN: 142218739X
- ISBN: 9781422187395
- Brand: Harvard Business School Press
- Manufacturer: Harvard Business Review Press
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build... [Read More]
- ASIN: 006227306X
- UPC: 884807853294
- ASIN: 006227306X
- ISBN: 006227306X
- Brand: Gary Vaynerchuk
- Manufacturer: HarperBusiness
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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly adv... [Read More]
- ASIN: 1591847788
- ASIN: 1591847788
- ISBN: 9781591847786
- Brand: Portfolio
- Manufacturer: Portfolio
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Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth
- UPC: 39121164
- Rating: 3.667
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Stocks for the Long Run 5/E: The Definitive Guide to Financial Market Returns & Long-Term Investment Strategies
""One of the ten best investment books of all time." --The Washington PostThe stock-investing classic--updated to help you win consistently in the chaotic, post-meltdown global economyNow in its fifth edition, Stocks for the Long Run
- UPC: 21601619
- Rating: 3.0
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If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are
- UPC: 13277410
- Rating: 5.0
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Baby Goes to Market (Hardcover)
Youngsters can join Baby and his doting mama at a bustling southwest Nigerianmarketplace for a bright, bouncy read-aloud offering a gentle introduction tonumbers. Full
- UPC: 55625204
- Rating: 3.0
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The Guru Investor : How to Beat the Market Using History's Best Investment Strategies
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the
- UPC: 10668617
- Rating: 5.0
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We're Going to the Farmers' Market
In simple rhyming text, children visit the local farmers' market to buy fresh fruits and vegetables and then return home to cook a
- UPC: 28317453
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Paddington Bear Goes to Market (Board Book)
Follows Paddington bear as he makes his rounds at the Portobello market, where all the shopkeepers greet him by name and where he runs a very special--and tasty--errand for Mr.
- UPC: 36560473
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The Art and Science of Technical Analysis : Market Structure, Price Action, and Trading Strategies
"A breakthrough trading book that provides powerful insights on profitable technical patterns and strategiesThe Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical
- UPC: 19522829
- Rating: 4.0
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Pojo's Unofficial Advanced Pokemon Go : The Best Tips and Strategies for the World's Hottest Game!
The international phenomenon Pokemon GO has already changed the way people interact with their world, and the game is evolving just as fast as the Pokemon themselves! It s time to level up, load up
- UPC: 55104459
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When to Sell : Inside Strategies for Stock Market Profits
A classic book that was updated and revised in 1994, now with an updated foreword written by the author. A meaningful analysis, a few rules to follow, how to choose good charts, and numerous case
- UPC: 53372035
Go-to-market strategy examples
Steve Jobs' amazing marketing strategy - MUST WATCH
Harvard i-lab | Startup Secrets: Go to Market Strategies
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