WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, su... [Read More]
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and ... [Read More]
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate actio... [Read More]
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your ski... [Read More]
NOW A NATIONAL BESTSELLERThe definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world."Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the... [Read More]
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers... [Read More]
NOTE: This is the older 2007 version of the Handbook. Please search for the revised and updated 2013 edition of this classic guide to independent music promotion. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career. Within these pages you'll find: Dozens of simple, high-impact ways to promote yourself, your band or your new release ... [Read More]
How to sell a ton of books (even if you're starting with no platform).If you've found this book I'm assuming you have or will soon have a bookout on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for yourretirement. The indie publishing world is thrilling because of thepossible returns, and I hope you and your book do well. You're probablysearching for things like "book marketing" and "book promotion" so youcan learn how to find readers and convince them to buy your book.But almost everything you read will be wrong.That'... [Read More]
Congratulations! You’ve self-published the book you always wanted to write.What’s more it has a great cover, a killer blurb and even a couple of reviews (from your friends)......but no-one seems to find it, let alone buy it.It seems an uphill struggle of constant promotion to get any interest.Why is this?This short book contains ONE trick that can help ensure you create a self-published book that is loved by its readers.
This book is not just fun reading for determined riflemen, but vital self-defense info. for all security ranks and jobs. The Pentagon lost on the ground 40 years ago, and its squad tactics haven't changed much. Herein lie more advanced techniques for every category of short-range combat. They will permit better small-unit maneuvers (and fewer losses) for every intensity of combat. As Western ordnance turned more lethal, Eastern armies came to rely on tiny semi-autonomous elements. Most provide every rifleman with guerrilla training. Until the Pentagon follows suit, its own infantry enlistees w... [Read More]
In December 1953 French paratroopers, who had been searching for the elusive Vietnamese army, were quickly isolated by them and forced to retreat into their out-gunned and desolate jungle base-a small place called Dien Bien Phu. The Vietnamese besieged the French base for five long and desperate months. Eventually, the demoralized and weakened French were utterly depleted and withdrew in defeat. The siege at Dien Bien Phu was a landmark battle of the last century-the first defeat of modern western forces by an Asian guerilla army.The Last Valley is the first new account of the battle since the... [Read More]
Book marketing doesn't have to be awkward or uncomfortable. In fact, 95% of the “book marketing” actually takes place before you publish. It's about finding the value in your work, and communicating the benefits in a way that makes people beg for a copy.Stop wasting time & money on USELESS book promotion tactics!Don't let the gatekeepers squash your dreams of becoming a bestselling author.Take control of your publishing with a revolutionary new system for writing and publishing books that sell.TRAIN THE INTERNET TO SELL BOOKS FOR YOUYou'll learn:•how to write books readers love•self-pu... [Read More]
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