WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiati... [Read More]
Perfect for picnics, tailgating, outdoor concerts or days at the beach, the Ottoman with Trolley by Oniva, a Picnic Time brand, is a cooler/picnic tote/ bench seat combo with a detachable wheeled trolley and telescoping handle for easy transport. The collapsible Ottoman features polyester exterior construction for durability, and it is fully insulated with an interior divider to keep your cool and dry items separated. One section measuring 9 by 11 by 11 inches is designed for chilled items on ice. The opposite section is intended for dry goods, and has a front panel door. Super-rigid interior ... [Read More]
We’ve been brainwashed! The mega ad agencies, guru marketing consultants, and giant advertising networks have concluded that the problem is us. We haven't given the marketing enough time. They’ve told us we’re not spending enough money to see substantial results. They’ve fed us bogus reports about website hits, social followers, and other unimportant data that doesn’t matter. The cost of marketing continues to rise while its effectiveness and ROI continue to decline. Most companies have responded by banging loudly on their marketing pots and pans in hopes of getting noticed. However,... [Read More]
Compatibility: Custom designed for your precious All-New Amazon Fire HD 8 2017/2018 Tablet, this MoKo case features a combination of functionality and style. Well built to protect the back of your All-New Amazon Fire HD 8 2017/2018 Tablet for the years to come. Notes: 1.Back cover ONLY, NOT includes front cover. 2.Fits Amazon Fire HD 8 (2017 and 2018 release) ONLY. NOT FIT Fire HD 8 (6th Gen 2016 release / 5th Gen 2015 release) and other kindles or fire tablets. Product Description: Lightweight and protective kid-friendly case. Versatile, free-standing case with honey comb pattern refines you... [Read More]
This listing includes 2 High Back Front Seat covers. The Seat covers are for seats with NON-detachable headrest. These seat covers may protect your Vehicles interior seats from stains, dirt and every day wear. Seat Covers are machine washable, then lay product to Air dry. These items are a Universal Product; which are designed to fit MOST vehicles. If you have any other questions, feel free to contact us.
hellaCHILL Large Flexible Soft Gel Ice PackBRAH! Did you take a gnarly spill in that rad barrel? What about you, sister shredder.. Catch too much air busting a 3 earlier? Sounds like hellaCHILL is in order. With our hellaCHILL flexible gel cold pack, you'll get back to ripping in no time. This radical cold therapy takes the bummer out of bruised bums, and the mental strains out of knee pains. hellaCHILL even treats fevers and manages swelling, saving you and your homies trips to and from that gas station you passed by hours ago...or was it just minutes ago...bogus. Either way, dude, it was too... [Read More]
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri... [Read More]
"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." —Scott Galloway, Professor of Marketing, NYU Stern School of Business. "This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." —Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there’s nothing more important than being ‘top of mind’ with customers... [Read More]
Marvin Bower worked for and led McKinsey & Company for 45 years. He succeeded Jim McKinseys untimely death. He wrote Perspectives on McKinsey for McKinsey employees, and it is not available to the general public as it contains trade secrets. This account is his own unique view on the development of McKinsey & Company. Bower outlines the eleven key factors of success for McKinsey, the three needs for success in consulting, how to create better organizations, and how to ensure each client gets a 10-to-1 return on each consulting dollar spent with McKinsey. Chapters include: Years of Shaping Purp... [Read More]
When these bricks were produced the average household American family brought home $1,500 a year. These bricks were used primarily for road projects in the South East. Back then they were produced for just $18 per 1000 bricks. Because of their use in roads most were not salvageable, causing any intact bricks to be very rare today. Most have been discarded as they transitioned from brick pavers to traditional road systems we have today. This is a unique opportunity to own a piece of American history and nostalgia. Either to be collected or used in your design as an accent and conversation piece... [Read More]
A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara Ley Toffler, former Andersen partner-in-charge of Andersen's Ethics & Responsible Business Practices consulting services, reveals that the symptoms of Andersen's fatal disease were evident long before ... [Read More]
It's a difficult world for law firms these days, with increasing client demands, and competition, and the distractions of constant changes in technology. This first-of-its-kind book employs elements of the graphic novel to teach business
This book is about knowledge management (KM) in law firms. Knowledge has gained increased recognition in management literature as well as in management practice over the last decade as an important strategic resource and differentiating
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal
Effective management is absolutely essential for having a successful and profitable law firm. The author, a recognized authority in management techniques, offers valuable advice in such areas as marketing and advertising, the importance of information
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