Remain ever current and ensure that you have the most updated version of this publication by visiting PLI.edu. Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact. This book uncovers... [Read More]
Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? Want to increase associate retention and help your lawyers market more effectively? Get “the legal profession’s best associate-marketing book.” Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward marketing and business-development tactics to accomplish your professional goals, one simple step at a time. Tens of thousands of associates have... [Read More]
These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. America’s legal landscape is saturated with more than 1.3 million attorneys, and they’re all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there’s a way to stand out from the pack and reach a vast online audience searching for your services.In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You’ll learn the value of d... [Read More]
What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more acces... [Read More]
Are you burnt out and overwhelmed by running your solo practice? Do you love the work that you do but hate the business side of things? The reason that so many solos struggle with running a law firm is because law school didn’t teach us how to run a business. We go from law school to law firms to our solo and small practices without learning any of the tools that make a business successful. In fact, you may not even consider your law firm a business.It’s time to change all that. Law Firm Business School: The MBA for Your Law Practice will teach you the business basics that you need to know... [Read More]
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able ... [Read More]
Are You Ready to Take Your Law Firm to the Next Level?Three out of four prospective clients use the Internet to find and hire their attorneys! If you’re not a dominant presence on the Internet, you’re fighting for the remaining 25%. I’ll show you some very easy to implement Internet marketing tips and techniques that will bring a flood of quality clients to your law practice in just ten days (a little less than ten days if you already have a good website; a little more if you don’t).Do you want your phones to ring almost nonstop with new business?Do you want to be able to cherry-pick... [Read More]
Be the CEO of Your Law Firm: Gain Control, Turn a Profit, and Reclaim Your Life walks the solo and small firm attorney through the 6 Roles and Responsibilities every lawyer must master to become a successful business owner and transform a law practice into a thriving business. Are you overwhelmed trying to run your solo practice? Are you constantly afraid that you don’t have enough money to pay your bills? Do you feel disorganized with the business side of your practice? Do you feel like there is a “secret” to running a successful solo practice that you simply don’t know? Be the CEO of... [Read More]
Lawyers: Do you want a successful, fulfilling legal career? Want to learn how to navigate your way effortlessly through the challenging law firm environment? Want to build a career on your terms, working for your own clients Marketers: Do your female associates need a simple, proven, step-by-step marketing process to be their best, most-effective selves? Want to increase associate retention? Get “the legal profession’s best associate-marketing book.”
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s Branding. And that’s what this book is about. I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you t... [Read More]
The legal world is changing fast – don't be left behind! Getting more of the right clients and growing your law firm quickly, smoothly and profitably is getting harder. New media has created an abundance of marketing and advertising options, and there is now more competition than ever before. In this practical and in-depth marketing manual, renowned legal marketing expert Nick Jervis unveils his 'Law Firm Growth Formula' – a step-by-step system that helps solicitors get and keep more clients. Invest in this book and discover: * The four marketing 'arteries' that ensure a steady stream of q... [Read More]
Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? Want to increase associate retention and help your lawyers market more effectively? Get “the legal profession’s best associate-marketing book.” Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward tactics to accomplish your professional goals, one simple step at a time. Tens of thousands of associates have used Fishman's renowned checklist ... [Read More]
A Step-By-Step Guide to Setting Up The Marketing Systems For Your New Law Firm! Are you a lawyer opening up your new firm? After talking to many new attorneys, the problem that comes up over and over again is that new attorneys have a hard time getting clients for their firms on a regular basis. When you are just starting out with a small network and client base, it is hard to utilize methods of more established firms such as attorney and client referrals to get cases.That's why I created this book, to help new law firms find the right marketing strategy to new clients. The fact is that ther... [Read More]
Since 1993 when the Academy first made these efficient and quality oriented systems available, attorneys from around the country have been able to deliver unparalleled service to their clients. The Academy serves over 130 law firms in 45 states,and its Members include some of the most widely recognized experts in the estate planning field.The Academy is owned and ope rated by the original founders, Robert Armstrong and Sanford M. Fisch. Its focus to stay on the cutting edge of estate planning and elder law related serviceskeeps Members from around the country equipped for success.
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition,
This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 5th edition of Legal Marketing In Brief includes more than 100 practical, brief and easy-to-digest articles on
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