Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business?If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business owner, creating a marketing plan is very important because the better prepared you are, the better your marketing campaigns will do.NEW AND INNOVATIVE APPROACH TO PLANNING IN THE LATEST EDITION:This books contains a number of innovations that will help you create a better marketing plan an... [Read More]
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Market... [Read More]
Learn how to find high paying clients and join the ranks of high earning freelance content marketing writers. Earn six figures as a freelance content marketing writer with this comprehensive how-to guide.This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.... [Read More]
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TEDA bold new approach to how we gather that will transform the ways we spend our time together--at work, at home, in our communities, and beyond.In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach t... [Read More]
Now used by the University of Kentucky entrepreneurship program and a number of other colleges and high schools around the country.Find inside the revolutionary new way to plan a business to create a professional business plan that will help you identify the most effective business strategies for your situation.Take this step to starting your business, achieve independence, and become your own boss.HOW THE BOOK WORKS1) You will start by learning how to write just a 3-sentence business plan that is so compact that it focuses on only what's most important2) You will turn the 3-sentence business ... [Read More]
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and re... [Read More]
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map ou... [Read More]
Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build lucrative, sustainable practices, repl... [Read More]
Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeo... [Read More]
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the def... [Read More]
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, ... [Read More]
AMAZON BEST SELLER IN PUBLIC RELATIONSAMAZON BEST SELLER IN MARKETINGAMAZON BEST SELLER IN STRATEGY & COMPETITION2018 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST IN ADVERTISING & MARKETING You are looking at a must-have book for all marketers. It is 236 pages of the most practical marketing advice you will ever read. The CEO's Guide to Marketing outlines a six-step process called Strategically Aimed Marketing, or SAM 6® for short. It will bring clarity to marketing like you've never experienced before. It's literally a step-by-step guide to more leads, higher sales and a stronger brand. Step ... [Read More]
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can he... [Read More]
Spend just 5 minutes a day promoting your books to bestseller status!Are you a published author looking to promote your book or books?Are you hoping to publish a book soon and wondering how you are going to promote your new book?Do you have a "day job" and not enough time to promote your books, even though you want your books to become your "day job"?If you have books to promote and no time, this book can help. Inside you will find:- an explanation of book promotion strategies that can take only 5 minutes a day to perform- a list of "to do" items that are recommended to be completed before y... [Read More]
INTRODUCTIONThe following strategic Marketing plan is an informal plan. It proposes presenting the information of an informal Marketing strategy in the most professional way possible, all while respecting the inherent simplicity of the informal sector.
In the world of marketing, a manager has the responsibility to find potential customers, make sure that they know about the companys products, and then equip the sales team to turn potential customers into real
Sean Harry breaks down complex marketing concepts into bite-sized pieces that are easy to understand and apply. His strategies are battle-tested techniques, and by using the follow-along worksheets you can build a marketing plan specific
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