• Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business


    • ASIN: 1118167783
    • ASIN: 1118167783
    • ISBN: 1118167783
    • Brand: Wiley
    • Manufacturer: Wiley

  • Developer Marketing: The Essential Guide

    Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the “textbook” for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits ... [Read More]

    • ASIN: B07H6FNZQV
    • ASIN: B07H6FNZQV

  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

    The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating at... [Read More]

    • ASIN: 1119362415
    • ASIN: 1119362415
    • ISBN: 1119362415
    • Brand: WILEY
    • Manufacturer: Wiley

  • Bullseye Marketing: How to Grow Your Business Faster

    In Bullseye Marketing, Louis Gudema presents a contrarian strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also drills down into almost two dozen of the programs with hundreds of tips and best practices. In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut. It is over 350-pages ... [Read More]

    • ASIN: B07F95LMMT
    • ASIN: B07F95LMMT
    • Manufacturer: Wedgewood Press

  • Ultimate Guide to Local Business Marketing (Ultimate Series)

    Google advertising looks easy but proves to be hard.Local internet marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google,""Facebook traffic," "Social Media exposure" and myriads of advertisingopportunities. Search Engine Optimization is fraught with landmines.And most local business marketing owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.NOW YOU CAN MASTER LOCAL ONLINE LEAD GENERATION AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local b... [Read More]

    • ASIN: B01AFE4UOC
    • ASIN: B01AFE4UOC
    • Manufacturer: Entrepreneur Press

  • Digital Passport: Your Pass to a Promising Career in Digital Marketing

    Are you looking for a career in one of the hottest growth industries? Digital marketing offers growth, challenge, and opportunity whether you have a creative soul or an analytical mind.Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change. Students and recent graduates benefit from advice from the author's insight gained through decades of experience in the field. Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.This book explores a range of aspects internet ... [Read More]

    • ASIN: B079KP91QM
    • ASIN: B079KP91QM

  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professio... [Read More]

    • ASIN: 1119070481
    • ASIN: 1119070481
    • ISBN: 1119070481
    • Manufacturer: Wiley

  • Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

    Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." ―Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about ... [Read More]

    • ASIN: 0470122455
    • ASIN: 0470122455
    • ISBN: 0470122455
    • Brand: Wiley
    • Manufacturer: Wiley

  • Infusionsoft Mastery: The Definitive Best Practices and Strategic Implementation Guide

    (Newly revised 2nd edition)NOTE: The book also includes free online access to additional tutorials, videos and trainings exclusively for book owners.Book DescriptionInfusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way! The goal of this book is simple; to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered.You’ll find Best Practice guidance on the following topics:+ The Ideal Welcome Campaign+ Campaign Design and Wireframing+ Email Engagement+ E... [Read More]

    • ASIN: B01NBX9VAV
    • ASIN: B01NBX9VAV
    • Brand: Newcos
    • Manufacturer: Newcos

  • Email Marketing Fundamentals: Learn how to build and optimize successful email marketing campaigns

    Learn the foundation of email marketing.In this easy-to-read book you'll learn what it takes to launch successful—and money-making—email marketing campaigns. You'll get up to speed on industry best practices, will learn about the different emails to include in your email strategy, and see great email examples that will spark your creativity.Though the book is 200-page long, it is designed to be a quick read. The kind you can finish on a long flight or rainy weekend.It's time for you to maximize the value of your email list.

    • ASIN: B01HORMB44
    • ASIN: B01HORMB44
    • Manufacturer: MailCharts

  • The Essential Guide to Amazon Advertising: How to Attract More Readers And Sell More Books

    Double Your Book Sales on Amazon in Less Than 30 DaysAre your books reaching all the readers it could? Use this step by step guide to run successful advertising campaigns on Amazon. Learn how to boost your book sales and increase your income from the largest, most influential bookseller.Use the Power of Amazons Advertising PlatformAmazon has become the second Trillion Dollar company right after Apple. What started - just a decade ago - as a small online bookseller, has turned into the biggest bookstore, and is now the largest e-commerce reseller. Self-publishing on Amazon has become a breeze. ... [Read More]

    • ASIN: B07JYBB7L2
    • ASIN: B07JYBB7L2

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at l... [Read More]

    • ASIN: 1119183170
    • ASIN: 1119183170
    • ISBN: 1119183170
    • Brand: Wiley
    • Manufacturer: Wiley

  • SEO for Growth in 2019: Strategies to Stay Ahead in the Changing World of Digital Marketing. Rank Well On Google & Maximize ROI. Mobile First Index, AI, Google Snippet, Content & Influencer Marketing

    ★★Receive DOUBLE VALUE on this book. When you purchase the paperback version of this book you get the Kindle version for free!★★In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficientNew websites are being created every day, so there’s never been more competition for search engine rankingsUser experience is the number one focus for all major search engines and platformsOld tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good.What do... [Read More]

    • ASIN: B07L5TDGBQ
    • ASIN: B07L5TDGBQ

  • Secrets Of A Digital Marketing Ninja: Sustainable Growth Strategies

    Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth Everyone wants to grow their business, to sell more products and services, but in the digital world it’s not enough to just put up a few Facebook campaigns and buy some keywords, you need to understand the online ecosystem, how to approach your goals and build cohesive digital marketing strategies aimed at real sustainable growth. As a Digital Marketer in the high-tech industry, I have had the privilege of working with, and for, some of the most innovative comp... [Read More]

    • ASIN: B07492K9F7
    • ASIN: B07492K9F7

  • GOOGLE ADWORDS GUIDE 2019: Essential Tips, Tricks & Hacks From Adwords Experts You Need To Know To Mastering Google Adwords Fast With Proven Strategies In Just 24 Hours!

    Hurry up and get YOUR copy today for 2.99 only❗ Regular price at 6.99❗Win back your business from your competition by really learning Google AdWords like an expert. Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.It doesn’t have to be that way.My complete AdWords crash book is going to show you the exact skills... [Read More]

    • ASIN: B07NPN5K38
    • ASIN: B07NPN5K38

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 860738996

  • The Mobile Marketing Handbook : A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

    "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and

    • UPC: 16658274

  • The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement

    The authors of "Understanding Digital Marketing" present an overview of the global industry and highlight a selection of the best digital marketing campaigns in the world chosen by a panel of

    • UPC: 13995574

  • A Quick Start Guide to Mobile Marketing : Create a Dynamic Campaign and Improve Your Competitive Advantage

    Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital

    • UPC: 13993582

  • The Best Digital Marketing Campaigns in the World II

    With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a

    • UPC: 25790214

  • The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

    The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart

    • UPC: 55788594

  • Best Marketing Case Studies, Strategies and Campaigns of 2017 - eBook

    This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to

    • UPC: 604173660

  • Mobile Marketing - eBook

    Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools

    • UPC: 729738759
    • Rating: 4.0

  • Social Media and Mobile Marketing Strategy

    9780190215071

    • UPC: 54492659

  • Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

    Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile

    • UPC: 53855812
    • Rating: 4.5

  • The Best Mobile Marketing Campaigns in the World 2015 - Thea Frost

    Best Practices for Mobile Marketing Campaigns

    Mobile Marketing | Digital Marketing Trends 2018 | Prismaxel