It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes compl... [Read More]
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than p... [Read More]
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"Both the Obama and Romney campaigns said they pulled all their political ads today in observance of the September 11th anniversary. But politics wasn't very far offstage. The Obama campaign sees foreign policy as an advantage this year." quote by Mara Liasson Motivation and inspiration are what gets us out of bed every morning. To give you that drive and touch of magic that you need in your life, why not add some wise words to your home or office today. With the finest thoughts of the greatest minds laser engraved into premium quality beechwood, the words that move you will decorate beautiful... [Read More]
The Battle of Monmouth was critical to the success of the Revolution. It also marked a decisive turning point in the military career of George Washington. Without the victory at Monmouth Courthouse, Washington's critics might
This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising,
Explores the 25 most negative campaigns in American history, including key mayoral races, especially nasty gubernatorial contests, divisive runs for the U.S. Senate, and presidential
This book is a must-have for any Facebook advertising beginner, it gives you confirmed established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, "Facebook"!Facebook advertising
Donald Trump won election as the 45th President of the United States by studying American political stagecraft and learning what helped previous candidates succeed and doomed others to failure. A figure on the periphery of
Waterloo Illustration Pack – 14 maps/battle plans, 18 portraits of the personalities engaged, 10 illustrations.Of the many commentators of Napoleon and his campaigns, few if any have as much ground to claim to have understood
John Laschinger, Canada's only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign
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