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Developing the Public Relations Campaign (3rd Edition)
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, inc... [Read More]
- ASIN: 0205066720
- ASIN: 0205066720
- ISBN: 0205066720
- Brand: Brand: Pearson
- Manufacturer: Pearson
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Social Media Campaigns
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or env... [Read More]
- ASIN: 1138948608
- UPC: 001138948608
- ASIN: 1138948608
- ISBN: 1138948608
- Brand: Routledge
- Manufacturer: Routledge
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline o... [Read More]
- ASIN: 1506358039
- ASIN: 1506358039
- ISBN: 9781506358031
- Brand: SAGE Publications, Inc
- Manufacturer: SAGE Publications, Inc
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International and Intercultural Public Relations: A Campaign Case Approach
International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
- ASIN: 0205375200
- ASIN: 0205375200
- ISBN: 0205375200
- Manufacturer: Pearson
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Democracy in Chains: The Deep History of the Radical Right's Stealth Plan for America
Winner of the Lillian Smith Book AwardWinner of the Los Angeles Times Book PrizeFinalist for the National Book AwardThe Nation's "Most Valuable Book"“[A] vibrant intellectual history of the radical right.”—The Atlantic “This sixty-year campaign to make libertarianism mainstream and eventually take the government itself is at the heart of Democracy in Chains. . . . If you're worried about what all this means for America's future, you should be.”—NPR An explosive exposé of the right’s relentless campaign to eliminate unions, suppress voting, privatize public education, stop ... [Read More]
- ASIN: 1101980974
- ASIN: 1101980974
- ISBN: 1101980974
- Manufacturer: Penguin Books
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Strategic Planning for Public Relations
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold... [Read More]
- ASIN: 1138282065
- UPC: 781349531447
- ASIN: 1138282065
- ISBN: 9781138282063
- Manufacturer: Routledge
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What You Should Know About Politics . . . But Don't: A Nonpartisan Guide to the Issues That Matter
Engaging and inspiring . . . Reading this book should make you want to vote.”Barack ObamaIn a world of sound bites, deliberate misinformation, and a political scene colored by the blue versus red partisan divide, how does the average educated American find a reliable source that’s free of political spin? What You Should Know About Politics . . . But Don’t breaks it all down, issue by issue, explaining who stands for what, and why—whether it’s the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you’re a Democrat, a Republican,... [Read More]
- ASIN: 1628726725
- ASIN: 1628726725
- ISBN: 1628726725
- Brand: Arcade Publishing
- Manufacturer: Arcade
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Strategic Planning for Public Relations
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, re... [Read More]
- ASIN: 041550676X
- ASIN: 041550676X
- ISBN: 041550676X
- Brand: imusti
- Manufacturer: Routledge
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Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the results of the most recent election and Donald Trump's victory, and how, despite much discussion to the contrary, this was a huge victory for the billionaires who have been pouring money in the American political system.Why is America living in an age ... [Read More]
- ASIN: 0307947904
- ASIN: 0307947904
- ISBN: 0307947904
- Brand: Anchor
- Manufacturer: Anchor
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Rules for Radicals: A Practical Primer for Realistic Radicals
First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence ... [Read More]
- ASIN: 0679721134
- UPC: 783324849394
- ASIN: 0679721134
- ISBN: 0679721134
- Brand: Saul Alinsky
- Manufacturer: Vintage
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Public Relations Cases
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on ... [Read More]
- ASIN: 1111344426
- ASIN: 1111344426
- ISBN: 1111344426
- Brand: Cengage Learning
- Manufacturer: Wadsworth Publishing
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Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)
Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
- ASIN: 0673996921
- ASIN: 0673996921
- ISBN: 0673996921
- Manufacturer: Harper Collins
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Fire and Fury: Inside the Trump White House
#1 New York Times BestsellerWith extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House.Since Donald Trump was sworn in as the 45th President of the United States, the country―and the world―has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief. This riveting and explosive account of Trump’s administration provides a wealth o... [Read More]
- ASIN: 1250158060
- ASIN: 1250158060
- ISBN: 1250158060
- Manufacturer: Henry Holt and Co.
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Developing the Public Relations Campaign: A Team-Based Approach
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own pub... [Read More]
- ASIN: 0205569900
- ASIN: 0205569900
- ISBN: 0205569900
- Manufacturer: Pearson
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Polling and the Public: What Every Citizen Should Know
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
- ASIN: 1506352421
- ASIN: 1506352421
- ISBN: 9781506352428
- Brand: CQ Press
- Manufacturer: CQ Press
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Campaigns That Shook the World : The Evolution of Public Relations
"Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the
- UPC: 45143849
- Rating: 4.0
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The Comprehensive Public Relations Reader : Function and Practice
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.
- UPC: 911136001
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Evaluating Public Relations : A Guide to Planning, Research and Measurement
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify
- UPC: 26928778
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Putting the Public Back in Public Relations - eBook
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever
- UPC: 841902783
- Rating: 2.0
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Public Relations, 1st Edition
Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the
- UPC: 55203125
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Social Media Campaigns : Strategies for Public Relations and Marketing
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards
- UPC: 52099047
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Public Relations Strategy
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. The updated edition includes more material on corporate reputation, research methods, and information
- UPC: 219877061
- Rating: 3.0
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2018 Best Resources for Advertisement, Marketing, Media & Public Relations Specialists - eBook
This reference is loaded with necessary resources useful to sales and marketing managers, public relations specialists and entrepreneurs alike. Get expert advice on branding and designs and all aspects of product placement and promotion.Inside you
- UPC: 280730329
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The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism - eBook
By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media,
- UPC: 176934169
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Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business - eBook
Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising.“Tune Up Your Publicity Machine” covers the basics of public relations like
- UPC: 548583616
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