The brand, as a tangible expression of a top performing culture, comes to life when its elements – including the mission – are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls “ABI” – the Audit of Brand Integrity – are we living our brand? l In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable – the story of Reliant Hospital – how essential brand is to the foundational responsibility of any organization – attracting, engaging an... [Read More]
Writing an amazing college admission essay is easier than you think!So you're a high school senior given the task of writing a 650-word personal statement for your college application. Do you tell the story of your life, or a story from your life? Do you choose a single moment? If so, which one? The options seem endless.Lucky for you, they're not. College counselor Ethan Sawyer (aka The College Essay Guy) will show you that there are only four (really, four!) types of college admission essays. And all you have to do to figure out which type is best for you is answer two simple questions: Have... [Read More]
Packed with tested tips, techniques and time-savers--including over 100 reproducible exercises, forms and letters--School Newspaper Adviser's Survival Guide helps you in all aspects of the job--from organizing staff and workspace, and handling production details, to training students in good newswriting style and the journalistic approach. Four sections cover staff organization and mission, newswriting, layout, and time management.
Max Anders' updated classic resource for learning the Bible in 30 days. Understand the Bible in 30 Days includes all the features that made the original so popular—plus much more. Proven effective by over 200,000 readers, Understand the Bible in 30 Days introduces you to key Bible characters, places, and events in chronological order so that you can "think your way through" the entire Word of God. Through interesting, memory-enhancing exercises, Understand the Bible in 30 Days acquaints readers with the core teachings of Scripture in just 15 minutes a day!
As writers and artists, we feel the drive to do meaningful work, but we get overwhelmed by the process of connecting with an audience. We follow best practices in marketing that never seem to pan out, don’t produce results, and make us feel lost and frustrated. But creating doesn’t have to feel this way. Be the Gateway offers practical, insightful ways to build real relationships with your audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you must unlock new experiences for them -- not just through what you create, but through the... [Read More]
At the not-so-tender age of 8, Aslan arrived in North Dakota to help stop a pipeline. A few months later he returned - and saw the whole world watching. Read about his inspiring experiences in the Oceti Sakowin Camp at Standing Rock. Learn about what exactly happened there, and why. Be inspired by Aslan’s story of the daily life of Standing Rock’s young water protectors. Mni Wiconi ... Water is Life
The book you hold resonates with this conviction: that leaders such as you have the potential to be the most influential forces on planet Earth. Yours is the staggering responsibility and the matchless privilege of rallying believers and mobilizing their spiritual gifts in order to help people who are far from God become fully devoted followers of Christ. Life transformation and the eternal destinies of real people depend on the redemptive message entrusted to the local church. Are you willing to do whatever it takes to lead your church effectively so God’s message of hope can change the wor... [Read More]
For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.... [Read More]
"The stakes are high. Without artful instruction, many students will never acquire the literacy skills they need not only to meet Common Core Standards but also to meet the challenges this brave new world is sure to deal them." Carol Jago Again and again the Common Core Standards state that students must read "proficiently and independently" but how do we achieve this when students are groaning about having to read demanding literature and looking for ways to pass the class without turning pages? Carol Jago shows middle and high school teachers how to create English classrooms where student... [Read More]
The author of Jesus, CEO combines spiritual insights and practical advice as part of a program for fulfilling personal business goals and explains how readers can develop life-propelling action plans. Tour.
In Ministering Cross-Culturally, the authors demonstrate that Jesus needed to learn and understand the culture in which he lived before he could undertake his public ministry. The authors examine how this can help us better understand what it means to establish relationships of grace with those from different cultural and social backgrounds. With more than 70,000 copies of the first edition in print, this incarnational model of ministry has proven successful for many people. Several sections in this second edition have been rewritten, and the entire book has been updated to reflect developmen... [Read More]
The Applicant's Manual of Physician Assistant Programs provides prospective PA program applicants with detailed information regarding all accredited PA programs in the United States. We also provide helpful tips for applicants to improve their chances at success during the application process, as well as statistics at the national and program level so that applicants can see where they stack up compared to the competition. Find your perfect program and give yourself a competitive edge! The 2018 edition includes: • The addition of many new PA programs that have established themselves within t... [Read More]
“That Others May Live” is a mantra that defines the fearless men of Alaska’s 212th Pararescue Unit, the PJs, one of the most elite military forces on the planet. Whether they are rescuing citizens injured and freezing in the Alaskan wilderness or saving wounded Rangers and SEALS in blazing firefights at war, the PJs are the least known and most highly trained of America’s warriors. Never Quit is the true story of how Jimmy Settle, an Alaskan shoe store clerk, became a Special Forces Operator and war hero. After being shot in the head during a dangerous high mountain operation in the ru... [Read More]
The Premed Playbook: Guide to the Medical School Personal Statement is a comprehensive guide to help students craft their story and write the best medical school personal statement for
Your company's Vision statement is not just a grouping of words in a pretty frame that greets visitors as they enter your business. Each part of a company's Vision, the Value, Vision, and Mission statement
A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developing unique, enduring positioning
Companies are no longer the only organizations that develop mission statements; administrations, hospitals, universities, schools and associations are following. After a phase of euphoria in which true miracles were expected, mission statements have come under
This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous examples of mission statements from a diverse range of preK-12 schools, offering readers
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