It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry. -The part that isn't a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. Wh... [Read More]
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, se... [Read More]
It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.The book was written by award-winning journalist Rick Kushman after hun... [Read More]
Wake up to the aroma of freshly baked bread with the Oster Expressbake Bread Machine. Designed to make up to a 2-pound family-sized loaf, this bread maker comes with its own tested recipes for ultimate perfection. The bread machine features multiple settings that offer ideal baking versatility and a Delay Bake timer that lets you set the baking time up to 13 hours in advance. An ExpressBake cycle bakes delicious bread in under an hour. A large LCD display allows you to easily navigate the settings, and a clear window on the top lets you peek inside to see the bread as it bakes. For added conve... [Read More]
99 Bottles of Wine: The Making of the Contemporary Wine Label illuminates the creative process and positioning behind some of the world's most iconic wine labels. Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, owner and creative director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful wine labels--from solutions for boutique producers to some of the largest wine companies worldwide. Rich stories of the wineries, people and history combine with stunning photogr... [Read More]
A portrait of the Gallos uncovers the existence of the family's black sheep, Joseph jr.--Ernest and Julio's younger brother--and probes into why he was denied his third of the winery
This popular classic, which is based on the author's personal experiences of building a wine cellar in his home and collecting wines for fun and investment, is now completely updated for the modern wine collector. All of the essential construction specifications to maintain the ideal temperature and humidity conditions for long-term storage of wine are provided for the home craftsman or professional contractor. Insulation, refrigeration, and passive systems are detailed and the construction of racks and storage bins is also explained with helpful illustrations. A practical guide to selecting, ... [Read More]
Live in Fresh Air Levoit true HEPA filter air purifier gives you a breath of fresh air, cleared of allergens, particles, pet dander, dust, and mold spores. Enjoy a new lifestyle—Best housekeeper for the family. Fine Details The beautifully designed LED display can be turned off during operation and provides plenty of options. The Filter Change Indicator also lights up to let you know it’s about time to put in fresh filters. Efficient and Elegant Tower-structure Design With powerful, effective, and advanced engine inside, Levoit air purifier stylishly fits in your bedroom, living room and ... [Read More]
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your m... [Read More]
Precision Pour 3 Ball Liquor Pour spouts with hinged bug/ dust flap are the most accurate, most durable, most reliable measured pour spouts available. With Precision Pour liquor pourer bartenders can pour accurate shots without using a shot glass or jigger. This speeds up drink production and leads to great tasting, responsibly poured cocktails. Precision Pour spouts help you earn more money. By reducing over pouring and spills, bartenders can serve two to four more cocktails per bottle. This means that, in most cases, a Precision Pour spout will pay for itself in just one bottle. Then, the ea... [Read More]
Ray Bradbury’s internationally acclaimed novel Fahrenheit 451 is a masterwork of twentieth-century literature set in a bleak, dystopian future.Guy Montag is a fireman. In his world, where television rules and literature is on the brink of extinction, firemen start fires rather than put them out. His job is to destroy the most illegal of commodities, the printed book, along with the houses in which they are hidden.Montag never questions the destruction and ruin his actions produce, returning each day to his bland life and wife, Mildred, who spends all day with her television “family.” But... [Read More]
Ramini Brands is known for quality notebooks and the Wine Tasting Journal is no different. It is the best wine tasting journal for documenting your wine tastings and includes a wine pairing guide. The ability to capture the essence of your wine does not always come easy but by using our guide not only to you know what type of wine you will select for your meal but you will also be able to record:Two pages per wine to track the details of your wine Easily access your favorites by using the three pages at the back as your organized indexEach wine record is comprised of two pages allowing space ... [Read More]
Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume. Wine is no exception. In World of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Ta... [Read More]
Cordless electric wine bottle opener removes the cork in seconds; this wine opener features a stainless steel housing with a transparent shell surrounding the corkscrew mechanism, no guess work needed; built-in rechargeable battery, opens up to 30 bottles on a single the Secure cordless electric wine bottle opener removes the cork in seconds and with the built-in rechargeable battery it can open approximately 30 bottles of wine on a single charge. This wine bottle opener features an attractive stainless steel handle that fits comfortably in the palm of your hand and the transparent shell surro... [Read More]
"As beautiful as it is simple, FOOD & WINE's Quick from Scratch Italian Cookbook captures true Italian flavor. Short shopping lists and easy-prep, easy-clean techniques make these recipes perfect for both hectic weekday and leisurely weekend cooking. I particularly love the pasta recipes for their one-pan simplicity." Mario BataliChef, TV Star, Author and Entrepreneur
Features: -Set includes 4 wooden rails. -Natural hardwood construction holds 6 wine glasses. Product Type: -Wine Glass Rack. Color: -Natural. Material: -Solid Wood. Dimensions: -Includes 4 wooden rails, each 11" long. Overall Depth - Front
Nothing could be better than wine and cheese with friends at the park. These stakes go into grass or sand and securely hold wine bottles and glasses to keep your hands free. Ideal for a
Color:World'S Best Mom Sip, Sip, Hooray! There's always something tocelebrate! Whether it's a milestone birthday reached or another Mondaysurvived, C.R. Gibson's X Celebrations has it covered. This sassy andsophisticated hydration line incorporates designs to suite
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