"We're wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verbs and imperatives is just one more indication of our professionalism. Enough said." Packed with valuable tips and informative examples and illustrations, Catalog Copy That Sizzles is the ultimate compendium of catalog copywriting know-how. Herschell Gordon Lewis, known worldwide for his copywriting expertise, reveals all the hints, tips, and tricks of the trade you'll ever need to know in order to... [Read More]
The perennial bestseller returns with new details for using the latest tools and techniques available with JavaScriptJavaScript is the definitive language for making the Web a dynamic, rich, interactive medium. This guide to JavaScript builds on the success of previous editions and introduces you to many new advances in JavaScript development. The reorganization of the chapters helps streamline your learning process while new examples provide you with updated JavaScript programming techniques.You'll get all-new coverage of Ajax for remote scripting, JavaScript frameworks, JavaScript and XML, a... [Read More]
This book provides detailed directions and GPS coordinates to the best rockhounding sites in Oregon, with valuable tips on what to tools to bring and how to conduct your search. Comprehensive lists of minerals or
*****As seen on the TODAY SHOW!***** NO ONE KNOWS COLLEGES LIKE THE PRINCETON REVIEW! The Princeton Review's college rankings started in 1992 with surveys from 30,000 students. Over 25 years and more than a million
The Rules for Admission Have Changed! Are you worried about what other families of high achieving children know that you don't about getting your child into a great college? A best-fit college? An Ivy University
With this informative, fully updated and revised guide, you can explore the mineral-rich region of Montana. It describes the state's best rockhounding sites and covers popular and commercial sites as well as numerous little-known areas.
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