• Social Media Strategy: Marketing and Advertising in the Consumer Revolution

    Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communicat... [Read More]

    • ASIN: 1442251530
    • ASIN: 1442251530
    • ISBN: 1442251530
    • Brand: imusti
    • Manufacturer: Rowman & Littlefield Publishers

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]

    • ASIN: B06XFJ2JGR
    • ASIN: B06XFJ2JGR
    • Brand: HarperCollins Leadership
    • Manufacturer: HarperCollins Leadership

  • Influencer: Building Your Personal Brand in the Age of Social Media

    “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”  –Iskra Lawrence, Aerie Model and Instagram star (@iskra)   If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than the... [Read More]

    • ASIN: 0806538856
    • ASIN: 0806538856
    • ISBN: 0806538856
    • Manufacturer: Citadel

  • Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)

    Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagr... [Read More]

    • ASIN: 1539598144
    • ASIN: 1539598144
    • ISBN: 1539598144
    • Brand: CreateSpace Independent Publishing Platform
    • Manufacturer: CreateSpace Independent Publishing Platform

  • Social Media Marketing

    **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social... [Read More]

    • ASIN: 1473913012
    • ASIN: 1473913012
    • ISBN: 9781473913011
    • Brand: SAGE Publications Ltd
    • Manufacturer: SAGE Publications Ltd

  • The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

    The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provid... [Read More]

    • ASIN: 1118524543
    • ASIN: 1118524543
    • ISBN: 1118524543
    • Brand: imusti
    • Manufacturer: Wiley

  • Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

    “Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” --Chris Brogan, president of Human Business Works   “Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’... [Read More]

    • ASIN: 0789747413
    • UPC: 029236747411
    • ASIN: 0789747413
    • ISBN: 0789747413
    • Manufacturer: Que Publishing

  • Influencer: The New Science of Leading Change, Second Edition


    • ASIN: B00BPO7710
    • ASIN: B00BPO7710
    • Manufacturer: McGraw-Hill Education

  • Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

    The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to... [Read More]

    • ASIN: 0071836322
    • ASIN: 0071836322
    • ISBN: 9780071836326
    • Brand: McGraw-Hill
    • Manufacturer: McGraw-Hill Education

  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

    WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]

    • ASIN: B01B35M3SM
    • ASIN: B01B35M3SM
    • Brand: Successwise
    • Manufacturer: Successwise

  • Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He al... [Read More]

    • ASIN: B072DV2GHG
    • ASIN: B072DV2GHG
    • Manufacturer: HarperBusiness

  • Social Work ASWB Masters Exam Guide, Second Edition: A Comprehensive Study Guide for Success - Book and Free App - Updated ASWB Study Guide Book with a Full ASWB Practice Test

    If you’re studying for the ASWB exam, this comprehensive study guide is a must have. Now with a free mobile and web app with purchase, it’s easier than ever to study for the ASWB Masters licensure exam. Written by a renowned social work educator rather than an unknown at a test preparation company, this thoroughly updated guide helps readers identify their weak areas, so they know what to focus on to pass the ASWB Masters licensure exam! Reviewers applaud the book’s unique test-taking tips and strategies, which are based on the author’s extensive knowledge of the exam. A thorough revie... [Read More]

    • ASIN: 0826147119
    • ASIN: 0826147119
    • ISBN: 0826147119
    • Manufacturer: Springer Publishing Company

  • Principles: Life and Work

    #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made mor... [Read More]

    • ASIN: 1501124021
    • ASIN: 1501124021
    • ISBN: 1501124021
    • Brand: Simon & Schuster
    • Manufacturer: Simon & Schuster

  • The 48 Laws of Power

    Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinge... [Read More]

    • ASIN: 0140280197
    • UPC: 725638107234
    • ASIN: 0140280197
    • ISBN: 0140280197
    • Brand: Penguin Books
    • Manufacturer: Penguin Books

  • Good to Great: Why Some Companies Make the Leap and Others Don't


    • ASIN: 0066620996
    • ASIN: 0066620996
    • ISBN: 9780066620992
    • Brand: HarperBusiness
    • Manufacturer: HarperBusiness

  • Recruiting Basics 101 : Timesaving Strategies for Attracting the Best Candidates Quickly and Efficiently Using Social Media

    Finding the perfect candidate to join your organization can be an extremely time-consuming and stressful process. Recruiting in today's job market requires professional expertise, diligence, and tech-savvy utilizing social media.Farshad Asl is a renowned financial

    • UPC: 876642410

  • Social Media Marketing 2019: The Best Strategies to Leverage Your Brand and Make Money on Social Media and Become an Influencer in Your Niche - eBook

    Social Media Marketing in 2019Thrоugh the help оf ѕосiаl mеdiа marketing, a new mаrkеting strategy gеаrеd tоwаrdѕ tаррing online сuѕtоmеrѕ, buѕinеѕѕеѕ hаvе leaped from thеir uѕuаl traditional mаrkеting strategies аnd wеlсоmеd thiѕ nеw mаrkеting ѕtrаtеgу

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  • Social Media Marketing Tips: Best Media Marketing Strategies To Marketing Success - eBook

    Social media is now an essential marketing tool for businesses and should be the cornerstone of your successful marketing strategy.With an effective social media strategy, you can learn how to find potential customers, turn them

    • UPC: 561291337

  • Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Marketing Strategies to Boost Your Business - eBook

    Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!*Have you ever asked - *- can Social Media Marketing really help my

    • UPC: 688384146

  • Passive Income Ideas: Social Media Marketing 2019: Use the Newest Success Strategies to Master the Best Channels through YouTube, Instagram, SEO, Facebook, and LinkedIn - Skyrocket Your Personal Brand

    Market your business to millions of potential customers with this strategy. A proper strategy for marketing is essential in this current age. There are a lot of routes to take in marketing your business to

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  • Facebook Ads 2019: The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing Paperback

    Facebook Ads 2019: The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing Height : 0.33 In Length : 9.00 In Width : 6.00 In Weight : 0.48

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  • 100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers and Personal Brands (Beginners Guide) (Paperback)

    100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top

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  • Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & ; Strategies for Boosting Your Agency or Business with the Pow

    Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & ; Strategies for Boosting Your Agency or Business with the

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  • 450 Best Social Media Strategies Tips, Tricks, Cheats, Tactics for Any Business to Dominate Social Media: Black & White Version

    450 Best Social Media Strategies Tips, Tricks, Cheats, Tactics for Any Business to Dominate Social Media: Black & White

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  • Social Media for Educators : Strategies and Best Practices

    "This important book includes case studies and practical strategies to help design learning activities within a course that will take advantage of social media in order to better meet pedagogical needs and increase the course

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  • Social Media Strategy Template: A COMPLETE Guide

    5 Social Media Marketing Tips to Dominate in 2019

    The Best Social Media Strategies