• Creating a Brand Identity: A Guide for Designers

    Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustr... [Read More]

    • ASIN: 1780675623
    • ASIN: 1780675623
    • ISBN: 1780675623
    • Manufacturer: Laurence King Publishing

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team

    Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 ill... [Read More]

    • ASIN: 1118980824
    • ASIN: 1118980824
    • ISBN: 1118980824
    • Brand: WILEY
    • Manufacturer: Wiley

  • How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 

    The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one o... [Read More]

    • ASIN: 0062413902
    • ASIN: 0062413902
    • ISBN: 0062413902
    • Brand: Harper Design Intl
    • Manufacturer: Harper Design

  • The Prince and the Dressmaker

    Paris, at the dawn of the modern age:Prince Sebastian is looking for a bride―or rather, his parents are looking for one for him. Sebastian is too busy hiding his secret life from everyone. At night he puts on daring dresses and takes Paris by storm as the fabulous Lady Crystallia―the hottest fashion icon in the world capital of fashion!Sebastian’s secret weapon (and best friend) is the brilliant dressmaker Frances―one of only two people who know the truth: sometimes this boy wears dresses. But Frances dreams of greatness, and being someone’s secret weapon means being a secret. Foreve... [Read More]

    • ASIN: 162672363X
    • ASIN: 162672363X
    • ISBN: 9781626723634
    • Manufacturer: First Second

  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

    Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples s... [Read More]

    • ASIN: 1568989695
    • UPC: 787721911067
    • ASIN: 1568989695
    • ISBN: 1568989695
    • Brand: Lupton, Ellen
    • Manufacturer: Princeton Architectural Press

  • Knife and Fork: Visual Identities for Restaurants, Food and Beverage

    Original and unconventional visual identities from the world of eating, drinking, and hospitality. The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma’s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, ... [Read More]

    • ASIN: 389955535X
    • ASIN: 389955535X
    • ISBN: 389955535X
    • Brand: Ingramcontent
    • Manufacturer: Gestalten

  • Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

    The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative proce... [Read More]

    • ASIN: 1440310327
    • UPC: 035313651489
    • ASIN: 1440310327
    • ISBN: 1440310327
    • Brand: Chermayeff, Ivan/ Geismar, Tom/ Haviv, Sagi
    • Manufacturer: HOW Books

  • Light Years

    This exquisite, resonant novel by PEN/Faulkner winner James Salter is a brilliant portrait of a marriage by a contemporary American master. It is the story of Nedra and Viri, whose favored life is centered around dinners, ingenious games with their children, enviable friends, and near-perfect days passed skating on a frozen river or sunning on the beach. But even as he lingers over the surface of their marriage, Salter lets us see the fine cracks that are spreading through it, flaws that will eventually mar the lovely picture beyond repair. Seductive, witty, and elegantly nuanced, Light Years ... [Read More]

    • ASIN: 0679740732
    • ASIN: 0679740732
    • ISBN: 9780679740735
    • Brand: Brand: Vintage
    • Manufacturer: Vintage

  • Modern API Design with ASP.NET Core 2: Building Cross-Platform Back-End Systems

    Use ASP.NET Core 2 to create durable and cross-platform web APIs through a series of applied, practical scenarios. Examples in this book help you build APIs that are fast and scalable. You’ll progress from the basics of the framework through to solving the complex problems encountered in implementing secure RESTful services. The book is packed full of examples showing how Microsoft’s ground-up rewrite of ASP.NET Core 2 enables native cross-platform applications that are fast and modular, allowing your cloud-ready server applications to scale as your business grows. Major topics covered in ... [Read More]

    • ASIN: B07B9S3YHL
    • ASIN: B07B9S3YHL
    • Manufacturer: Apress

  • Becoming Who You Are: Embracing the Power of Your Identity in Christ


    • ASIN: B007KO3D1C
    • ASIN: B007KO3D1C
    • Manufacturer: Bethany House Publishers

  • Visual Identity in Los Angeles: Best of American Corporate Identity Design (The best of American corporate identity design) (English and Japanese Edition)


    • ASIN: 4416691033
    • ASIN: 4416691033
    • ISBN: 4416691033
    • Manufacturer: Books Nippan

  • Liminal Thinking: Create the Change You Want by Changing the Way You Think

    Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book.

    • ASIN: B01LZS4SLO
    • ASIN: B01LZS4SLO
    • Manufacturer: Two Waves Books

  • Gender and Power in the Japanese Visual Field

    Mostow (Japanese literature and visual culture, U. of British Columbia), Bryson (history and theory of art, U. College London, UK), and Graybill (senior curator of Asian art, U. of Michigan Museum of Art, US) present the results of a group research project dedicated to understanding representations of gender and sexuality from Japanese history, as well as the evolving historiography of such representations. The material ranges from medieval to modern topics, including 11 chapters discussing such topics as the image of women in battle scenes, the "westernization" of women's bodies during the Me... [Read More]

    • ASIN: 0824825721
    • ASIN: 0824825721
    • ISBN: 0824825721
    • Brand: Brand: University of Hawaii Press
    • Manufacturer: Univ of Hawaii Pr

  • Sight Unseen: Whiteness and American Visual Culture

    Sight Unseen explores how racial identity guides the interpretation of the visual world. Through a nimble analysis of late nineteenth- and early twentieth-century paintings, photographs, museums, and early motion pictures, Martin A. Berger illustrates how a shared investment in whiteness invisibly guides what Americans of European descent see, what they accept as true, and, ultimately, what legal, social, and economic policies they enact. Carefully reconstructing the racial and philosophical contexts of selected artworks that contain no narrative links to race, the author exposes the effects o... [Read More]

    • ASIN: 0520244591
    • ASIN: 0520244591
    • ISBN: 9780520244597
    • Manufacturer: University of California Press

  • Colored Pictures: Race and Visual Representation

    In this book, artist and art historian Michael Harris investigates the role of visual representation in the construction of black identities, both real and imagined, in the United States. He focuses particularly on how African American artists have responded to--and even used--stereotypical images in their own works. Harris shows how, during the nineteenth and twentieth centuries, racial stereotypes became the dominant mode through which African Americans were represented. These characterizations of blacks formed a substantial part of the foundation of white identity and social power. They als... [Read More]

    • ASIN: 0807856967
    • ASIN: 0807856967
    • ISBN: 0807856967
    • Brand: Brand: The University of North Carolina Press
    • Manufacturer: The University of North Carolina Press

  • Identity Designed : The Definitive Guide to Visual Branding

    Identity Designed is an essential reference on brand identity design, including examples from today's top

    • UPC: 230346754
    • Rating: 5.0

  • Designing Brand Identity : An Essential Guide for the Whole Branding Team

    Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to

    • UPC: 55108551

  • Understanding the Purpose and Power of Women : God's Design for Female Identity

    Women of every culture and society are facing the dilemma of identity. Traditional views of what it means to be a woman and changing cultural and marital roles are causing women conflict in their relationships

    • UPC: 911905169

  • Girl Defined : God's Radical Design for Beauty, Femininity, and Identity

    In a culture where picture-perfect models and career-driven women define beauty and success, popular bloggers and writers uncover the secrets of God-defined womanhood, lasting worth, and true

    • UPC: 48451981
    • Rating: 5.0

  • LOGO Design Love : A Guide to Creating Iconic Brand Identities

    In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page

    • UPC: 37283843
    • Rating: 5.0

  • Articulating Design Decisions : Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

    "Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients,

    • UPC: 45141011

  • Identify : Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

    The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo

    • UPC: 16545985

  • Key Visuals als Bestandteil von Corporate Identity Strategien im Bereich von Online Shops - eBook

    Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Technische Hochschule Köln, ehem. Fachhochschule Köln (Fakultät für Information und Kommunikation), Veranstaltung: Informationsmarketing, Sprache: Deutsch, Abstract: Um in

    • UPC: 909823441

  • 2018 Best Resources for Mockup Designs - eBook

    This reference is loaded with necessary resources useful to website developers or those with interest thereof. Get expert advice on designs and development of branding mockups useful within your web development. Inside you will find

    • UPC: 762178918

  • The Many Shades of Gender Adult Coloring Book : Inspiring Designs and Affirmations Connecting All Identities

    The Many Shades of Gender Adult Coloring Book includes 31 beautifully drawn designs. Affirmations accompany each drawing. This book embraces the diversity and the honors the full spectrum of gender identities. These identities form the

    • UPC: 968738665

  • HOW TO: Design a Brand Identity System

    9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

    IDENTITY DESIGN: BRANDING