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Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
Managing and protecting a company’s brand is one of the most importantjobs of the chief marketing officer, the chief executive officer, and the board. It used tobe that marketers’ greatest challenge was convincing a consumer to try their productand stick with it―beer, apps, cars, what have you. But the challenges facing brandshave gotten far more complex, and the stakes have grown higher when marketingin the #FakeNews Era. Leaders must now address a highly polarized marketplace,in which consumers are energized by their tribal affiliations to take action for or againstbrands based on thei... [Read More]
- ASIN: 1599329263
- ASIN: 1599329263
- ISBN: 1599329263
- Manufacturer: Advantage Media Group
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Knock 'em Dead 2015: The Ultimate Job Search Guide
Get a better job faster and change the trajectory of your life forever!"Classic winner...one of the most valuable career books on the market." --LA Times"The first, middle, and last word for job seekers on navigating a competitive, and often cutthroat, job market." --Science DailyNew York Times bestseller Martin Yate, CPC, has helped millions of job seekers super-charge their job search and career success. In this brand-new edition of a world-renowned classic, he shares his proven, unique, and ever-evolving tactics for professional success. You'll learn how to:Create resumes that get resultsMa... [Read More]
- ASIN: 1440579059
- UPC: 045079579057
- ASIN: 1440579059
- ISBN: 9781440579059
- Manufacturer: Adams Media
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Thriving from A to Z : Best Practices to Increase Resilience, Satisfaction, and Success
Thriving from A to Z provides you with 26 best practices proven to help you learn, grow, and succeed. The essential best practices, valuable implementation tips, and engaging reflection activities help you build resilience and
- UPC: 662577702
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Heroic Leadership : Best Practices from a 450-Year-Old Company That Changed the World
Shows how Jesuits have successfully grappled with the same challenges that test great companies today with an emphasis on their adopted values: self-awareness, ingenuity, love, and heroism.
- UPC: 3378981
- Rating: 4.5
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Implementing Diversity: Best Practices for Making Diversity Work in Your Organization
This practical and provocative guide provides the strategies and tactics used by organizations committed to implementing diversity from the top down. Focusing on the necessity for a strategic change initiative, Loden discusses: how to position
- UPC: 25455699
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Maintenance and Reliability Best Practices
Drawing upon the authors many years of shop floor and management experience in a variety of industries,
- UPC: 17374072
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Recruiting the recent college grad: Best practices for long-term employment success - eBook
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 20 entries in the bibliography, language: English, abstract: This paper discusses the recruiting and retaining recent
- UPC: 662685966
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Building a World-Class Compliance Program : Best Practices and Strategies for Success
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those
- UPC: 8041910
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A Trainer's Guide to PowerPoint : Best Practices for Master Presenters
A Trainer's Guide to PowerPoint: Best Practices for Master Presenters is Mike Parkinson's master class on the art of PowerPoint. Learn his award-winning PowerPoint process as he guides you through three phases of presentation development--discover,
- UPC: 223507660
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Fierce Leadership : A Bold Alternative to the Worst "Best" Practices of Business Today
From the author of the acclaimed book Fierce Conversations comes the antidote to some of the most wrongheaded practices of business today.- "Provide anonymous feedback."- "Hire smart people." - "Hold people accountable." These are all
- UPC: 14565661
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The Million-Dollar Financial Advisor Team : Best Practices from Top Performing Teams
David Mullen, Jr., whose financial advisor program at Merrill Lynch had a success rate twice the industry average, shows advisors how to effectively offer wealth and financial management services under one roof to better service
- UPC: 829055553
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A Good Job : Campus Employment as a High-Impact Practice
For many students, working while in college is a defining characteristic of the undergraduate experience. However, student workers often view campus employment as a money-making opportunity rather than a chance for personal development. Likewise, institutions
- UPC: 961870300
Bring in the Talent: The New Age of Employer Branding | Mira Gateva | TEDxAUBG
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and LinkedIn
How to Develop Your Employer Branding
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