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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by clic... [Read More]
- ASIN: B00LMB5P0G
- ASIN: B00LMB5P0G
- Brand: Unknown
- Manufacturer: Wiley
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
- ASIN: 0718033329
- ASIN: 0718033329
- ISBN: 0718033329
- Brand: HarperCollins Christian Pub.
- Manufacturer: HarperCollins Leadership
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
- ASIN: B01B35M3SM
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
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Best Practices in Law Firm Business Development and Marketing
This book uncovers the best practices in the wide arena of legal marketing and covers topics including:Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation's leading experts in legal marketing.
- ASIN: 1402431163
- ASIN: 1402431163
- ISBN: 1402431163
- Manufacturer: Practising Law Institute
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple... [Read More]
- ASIN: B01BKS3VFG
- ASIN: B01BKS3VFG
- Manufacturer: Morgan James Publishing
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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
“Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche.” ― J. Paterson, Amazon Customer “Jam packed with step by step advice to create a sales webinar, generate more leads, and close high ticket coaching clients. ” ― JulzB, Amazon Customer “This book is incredible for Marketers, Sales people, Entrepreneurs and Online Influencers.” ― Luca Nuñez, Amazon Customer “I lost $$thousands more running ads trying to figure... [Read More]
- ASIN: 1683504585
- ASIN: 1683504585
- ISBN: 9781683504580
- Manufacturer: Morgan James Publishing
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows... [Read More]
- ASIN: B01NAO775R
- ASIN: B01NAO775R
- Brand: Wiley
- Manufacturer: Wiley
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Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years a... [Read More]
- ASIN: B01N6LEYPE
- ASIN: B01N6LEYPE
- Brand: For Dummies
- Manufacturer: For Dummies
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Growth Hacking: Silicon Valley's Best Kept Secret
In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.If you’re looking for creative, cost-eff... [Read More]
- ASIN: B01N9D12IO
- ASIN: B01N9D12IO
- Manufacturer: Lioncrest Publishing
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100 Things Every Designer Needs to Know About People (Voices That Matter)
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, con... [Read More]
- ASIN: 0321767535
- ASIN: 0321767535
- ISBN: 0321767535
- Brand: New Riders Publishing
- Manufacturer: New Riders
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One to Many: The Secret to Webinar Success
It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients.Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market.Jason Fladlien has helped coun... [Read More]
- ASIN: B07D935862
- ASIN: B07D935862
- Manufacturer: Rapid Crush Publishing
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your bl... [Read More]
- ASIN: B0077FDAC6
- ASIN: B0077FDAC6
- Manufacturer: Wiley
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Secrets Of A Digital Marketing Ninja: Sustainable Growth Strategies
Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth As a Digital Marketer in the high-tech industry, Daniel has had the privilege of working with, and for, some of the most innovative companies in the world, he has worked on projects of all sizes, each needing their own strategy and methods to reach their unique target audience and goal. In "Secrets Of A Digital Marketing Ninja", Daniel shares these insights, tips, and methods, with real tangable methods, you can implement as you read.Your Digital Marketing Journey... [Read More]
- ASIN: B07492K9F7
- ASIN: B07492K9F7
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these compa... [Read More]
- ASIN: 045149721X
- ASIN: 045149721X
- ISBN: 045149721X
- Brand: CROWN BUSINESS
- Manufacturer: Currency
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Evil by Design: Interaction Design to Lead Us into Temptation
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Slo... [Read More]
- ASIN: B00DE7K1D2
- ASIN: B00DE7K1D2
- Manufacturer: Wiley
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Smart Internet Surfing : Evaluating Websites and Advertising
Smart Internet Surfing: Evaluating Websites and Advertising, from the trusted Searchlight Books brand, will teach readers how to discern advertising from news, how to tell if a website is trustworthy, and much
- UPC: 46590922
- Rating: 5.0
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A Best Practice Guide to Assessment and Intervention for Autism Spectrum Disorder in Schools
This updated edition is the definitive guide to practical, evidence-based approaches to the assessment and diagnosis of ASD in schools. Bridging the research to practice gap, this award-winning book shows education professionals and clinicians how
- UPC: 54293364
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Developing Emotional Appeals in Internet Advertising - eBook
Research Paper (postgraduate) from the year 2008 in the subject South Asian Studies, South-Eastern Asian Studies, grade: A, , 9 entries in the bibliography, language: English, abstract: Online media and its increasing usage rate have
- UPC: 585562178
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Money Making Clicks: Step-by-Step Instructions to Take Your Business Online to Profit from Internet Advertising - eBook
This book reveals the information you need to know to start marketing on-line, including tricks and shortcuts so you can achieve objectives fast—and on a budget. From the very basics to search engine optimization, search-and-display
- UPC: 749980185
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Internet Marketing, SEO & Advertising - eBook
A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the
- UPC: 309441888
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Internet Marketing, SEO & Advertising - eBook
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of
- UPC: 847553664
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Internet Advertising - eBook
Studienarbeit aus dem Jahr 2008 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 1,3, Universität Erfurt (Staatswissenschaften - Wirtschaftswissenschaften), Veranstaltung: Applied Microeconomics, Sprache: Deutsch, Abstract: According to a recent study from the Nielsen Media Research, only
- UPC: 589839956
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Secrets to Free Advertising on the Internet - eBook
Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a
- UPC: 738538705
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Internet Marketing Bible for Accountants: The Complete Guide to using Social Media and Online Advertising including Facebook, Twitter, Google and LinkedIn for CPAs and Accounting Firms - eBook
There are hundreds of books on internet marketing out there. Why should you choose this one?If you’re responsible for handling the marketing for a large national or international company with a massive marketing budget and
- UPC: 197724022
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Critical Evaluation of Internet Advertising - eBook
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on
- UPC: 826578454
digital marketing 101, digital marketing overview, basics, and best practices
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