Logo Design Best Practices - April 2024

Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. T... [Read More]

• ASIN: 1621534596
• ASIN: 1621534596
• ISBN: 1621534596
• Brand: Allworth
• Manufacturer: Allworth

Lettering and Modern Calligraphy: A Beginner's Guide: Learn Hand Lettering and Brush Lettering

Learn to letter! Learn to letter and create beautiful designs with this beginner's guide and workbook! Every page is filled with tips, tricks encouragement and practice space to kickstart your lettering journey! Learn 5 different alphabet styles, upper and lower case letters, practice connections and dive into design and composition with this beautiful lettering book. At the end of this book, there are also 15 beautiful lettering projects to help you bring together your knowledge and skill and help you begin to create beautiful works of art! You can do this!! Let us teach you how to upgrade yo... [Read More]

• ASIN: 1948209004
• ASIN: 1948209004
• ISBN: 1948209004
• Brand: Paper Peony Press
• Manufacturer: Paper Peony Press

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one o... [Read More]

• ASIN: 0062413902
• ASIN: 0062413902
• ISBN: 0062413902
• Brand: Harper Design Intl
• Manufacturer: Harper Design

Process Color Manual, 24,000 CMYK Combinations for Design, Prepress, and Printing

Today graphic design is done almost exclusively on screen, where colors look different than when they are printed. To help designers and the people who work with them address this critical disparity, authors Michael and Pat Rogondino have completely revised and expanded their standard manual, Computer Color (0-87701-739-5). A boon for all designers, production people, artists, and printers, Process Color Manual provides an astounding 24,000 colors that match from computer display to printed page. The standard-issue Pantone color books, by comparison, can cost as much as $175 and offer only 300... [Read More]

• ASIN: 0811827577
• ASIN: 0811827577
• ISBN: 0811827577
• Brand: Brand: Chronicle Books
• Manufacturer: Chronicle Books

Meditations: A New Translation (Modern Library)

• ASIN: B000FC1JAI
• ASIN: B000FC1JAI
• Manufacturer: Modern Library

Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and ... [Read More]

• ASIN: 1592538355
• UPC: 080665009556
• ASIN: 1592538355
• ISBN: 1592538355
• Brand: Brand: Rockport Publishers
• Manufacturer: Rockport Publishers

Information Graphics --multilingual

“If you can’t explain it simply, you don’t understand it well enough.” ―Albert EinsteinOur everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering the complex variety of data floating around us, sometimes the best―or even only―way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession, creators of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and design... [Read More]

• ASIN: 3836528797
• ASIN: 3836528797
• ISBN: 3836528797
• Brand: Brand: Taschen
• Manufacturer: TASCHEN

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

• ASIN: 1118099206
• ASIN: 1118099206
• ISBN: 9781118099209
• Brand: imusti
• Manufacturer: John Wiley and Sons

Hospitality Branding (Cornell Hospitality Management: Best Practices)

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media ... [Read More]

• ASIN: 0801478197
• ASIN: 0801478197
• ISBN: 0801478197
• Brand: Brand: Cornell University Press
• Manufacturer: Cornell University Press

Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core)

Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fi... [Read More]

• ASIN: B00ZGUE6DQ
• ASIN: B00ZGUE6DQ
• Manufacturer: New Riders

Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde de... [Read More]

• ASIN: 8417656065
• ASIN: 8417656065
• ISBN: 8417656065
• Manufacturer: Hoaki

Business and Legal Forms for Illustrators (Business and Legal Forms Series)

Containing 25 of the most essential business and legal forms to meet the everyday needs of today's successful illustrator, this updated edition includes new forms for trademark application, commercial lease, sublease, and lease assignment agreements. Unique negotiation checklists will guide illustrators to make the best deal. • "Belongs within easy reach of every working artist."--Graphic Artists Guild News • Includes a CD-ROM with electronic versions of the forms in Word and WordPerfect • Advertising in Communication Arts and Graphic Artist Guild News •Allworth Press, an imprint of Sk... [Read More]

• ASIN: 1581153643
• ASIN: 1581153643
• ISBN: 1581153643
• Manufacturer: Allworth

TEX in Practice: Volume 1: Basics (Monographs in Visual Communication)

TEX has always been regarded as the most elegant and powerful system for computer typesetting. However, its widespread use, beyond academia, was hampered by its complexity. Recently, fairly good TEX implementations have come out for PCs putting TEX on the desks of many people: writers, designers, desktop publishers, engineers, and consequently, the interest in TEX has surged. What is needed at this point is a book that teaches step-by-step how to use TEX, illustrating each step by meaningful examples. This is exactly what S.v. Bechtolsheim's book does. It is a tutorial and guide for the first-... [Read More]

• ASIN: 0387975950
• ASIN: 0387975950
• ISBN: 3540423443
• Manufacturer: Springer

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, nego... [Read More]

• ASIN: 1581157134
• ASIN: 1581157134
• ISBN: 1581157134
• Brand: Allworth
• Manufacturer: Allworth

Sketchbook: A Cute llama Kawaii Sketchbook for Kids: 100 Pages of 8.5"x11" Blank Paper for Drawing, Doodling or Sketching (Cute Sketchpad)

A Cute Drawing Doodle Sketchbook For KidsThis sketchbook for kids is the perfect tool to improve your drawing skills! It can serve as a drawing pad or a diary with blank pages for kids, teens and even adults who love to draw, doodle, and sketch. Each page has a simple rectangular frame with rounded corners that provides a crisp, clean open space to draw within.Blank Sketchbooks are perfect for:Birthday & Christmas GiftsGraduation & End of School Year GiftsSummer TravelTeacher GiftsStudents GiftsArt ClassesDoodle Diaries

• ASIN: 1799089134
• ASIN: 1799089134
• ISBN: 1799089134
• Manufacturer: Independently published

BPM Business Process Management Best Practices Design, Streamline and Manage Guide - Lead with business processes that coordinate people, applications and services - eBook

Business process management is a clear-cut way to analyze an organizations' business processes. The purpose of BPM is to make processes within the business more flexible, efficient and most importantly effective. Basically, it is a

• UPC: 675198591

The Agony of Decision : Mental Readiness and Leadership in a Crisis

The Agony of Decision was named one of the Best Crisis Management Books of All Time by Book Authority, the world's leading site for nonfiction recommendations. Book Authority had previously named the it one of

• UPC: 511736899

Even Faster Web Sites : Performance Best Practices for Web Developers

As an important follow-up to O'Reilly's bestselling "High Performance Web Sites," this second edition offers additional rules for speeding up Web page loading and

• UPC: 10898275
• Rating: 5.0

Laravel Design Patterns and Best Practices - eBook

This book is a practical guide packed with clear examples that will help you get to grips with the best practices in Laravel design patterns to create advanced web applications. This book is intended for

• UPC: 270926006

Principles of Financial Modelling : Model Design and Best Practices Using Excel and VBA

9781118904015

• UPC: 653686612

Moodle Course Design Best Practices - eBook

This book is an easy-to-follow guide with a hands-on approach that will help you learn the best practices for designing attractive and highly interactive courses with the help of Moodle. This book can be used

• UPC: 232849936

IT Technical best practices: How to Reduce Agile cycle time with reusable code? - eBook

In many Agile transformation sessions the Agile practitioners or savvy’s discuss more on the process related activities rather than elaborating on the technical or software engineering process steps to reduce the cycle time. At the

• UPC: 225671033

Agile Architektur mit .NET - Grundlagen und Best Practices - eBook

Agile Vorgehensmodelle sind aus der modernen Softwareentwicklung nicht mehr wegzudenken. Kurze Entwicklungszyklen und sich stetig ändernde Anforderungen stellen insbesondere für Softwarearchitekten eine besondere Herausforderung dar. Big Upfront Design war gestern. Die Architektur des Systems muss

• UPC: 321585229

Million Dollar Websites : Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, Seo, Usability, Social, Mobile and

Million Dollar Websites

• UPC: 53406447

Agile Working and the Digital Workspace : Best Practices for Designing and Implementing Productivity

9781947441538

• UPC: 954186168