This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer... [Read More]
In this newest edition, PMI presents straightforward questions and answers to the most common questions about project management, the project management framework, and the knowledge areas contained within the PMBOK(R) Guide - Fifth Edition. This
Extensively revised and updated following the fallout from the global financial crisis, the 6th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides
Now in its sixth edition, this insightful handbook is an excellent resource for primary care physicians, neurologists, and residents in the treatment of epilepsy. The handbook also includes full discussions of recently approved drugs for
Now in its sixth edition, this incisive handbook provides clear explanations of the hypersensitivity mechanisms involved in allergic diseases and asthma. Based on the extensive clinical expertise of two acknowledged leaders in the allergy and
"A road map for investing that I have now been following for 57 years."--From the Foreword by Warren E. BuffettFirst published in 1934, Security Analysis is one of the most influential financial books ever written.
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