Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the princ... [Read More]
THE 2019 EDITION FOR EVERYTHING ON SOCIAL MEDIA MARKETING – FACEBOOK, INSTAGRAM, YOUTUBE AND MORE!If you’re looking to grow your business bigger and faster than you ever imagined possible, using a step-by-step guide on how to utilize social media marketing….THIS BOOK IS FOR YOU!“2000 SOCIAL MEDIA MARKETING TRICKS” is a title of more than just tips and tricks you can apply to social media platforms – it is a DONE WITH YOU guide to ensure your growing success on the current hottest platforms out there – Facebook, Instagram, Youtube, and others!Don’t waste another day wondering wh... [Read More]
Hanging on to tradition is perfect for holidays and anniversaries, but fundraising today requires changing your strategy. The success of your fundraising event hinges upon being able to connect your audience to your organization's mission in a meaningful and memorable way. People donate to your organization because they are passionate about your cause and want to be part of something special; they want to make a difference. In Eventology, Darren Diess and Michelle Gilmore skillfully combine the art, science, and math of event fundraising to create a comprehensive resource guide to help you fla... [Read More]
For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion.The book is organized in two sect... [Read More]
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essenti... [Read More]
The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface - social media, email, websites, video, blogs, digital advertising, and more - have strengths that you can play to, with a strategic plan leading the way.The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for yo... [Read More]
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier, healthier organization fro... [Read More]
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and pra... [Read More]
So many Christians believe God's love is fickle: when they sin, He turns away in disgust and anger. They vacillate between "He loves me" and "He loves me not" because of their behavior. That reasoning, writes Wayne Jacobsen, is as flawed as pulling petals from a daisy. Rather God's love is sturdy, enduring, and undisturbed by people's failings because God loves humankind not for what they do--but who they are. They are God's beloved creation.Startlingly honest and empathetically written, HE LOVES ME! reveals the facts of God's relentless grace. Readers will learn how to live consciously, confi... [Read More]
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Why commercial-style branding doesn't work for nonprofits--and what doesThe nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving. Why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand argues that commercial-style branding is the wrong tool applied in th... [Read More]
Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies.* Financial management, building a funding base, labor relations, much more* Explores the realities of running a performing arts organization todayFrom theater to classical music, from opera to dance, every type of organization is included, with information on how each one is structured, key managerial figures, its best-practices for financial management, how it handles labor relations, and more. Ken... [Read More]
The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own store. Tips concerning best practices in stocking, merchandising, and staffing, based on hard survey data, are provided. Information on web sales, catalogues, wholesaling, and special events are also included.
In Learning Targets, Connie M. Moss and Susan M. Brookhart contend that improving student learning and achievement happens in the immediacy of an individual lesson--what they call "today's lesson"--or it doesn't happen at all. The key to making today's lesson meaningful? Learning targets. Written from students' point of view, a learning target describes a lesson-sized chunk of information and skills that students will come to know deeply. Each lesson's learning target connects to the next lesson's target, enabling students to master a coherent series of challenges that ultimately lead to impor... [Read More]
This is the Third Edition of the bestselling nonprofit management reference and text called the "big green book." Based on updated research, theory, and experience, this comprehensive edition offers practical advice on managing nonprofit organizations and addresses key aspects such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial management, risk management, and compensation and benefits. New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency... [Read More]
Attract Interest, Then Nail the SaleWith attention spans mercilessly short, you cant afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for
Learn the advanced email marketing strategy and tactics that grow your business, and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and
Learn the advanced email marketing strategy and tactics that grow your business, and your career!Today only, get this audio bestseller for a special price.Get the most out of your email marketing campaigns. Learn how to
The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in
Attract Interest, Then Nail the Sale With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies,
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to
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