Public Relations Best Practices - April 2024

The Practice of Public Relations (13th Edition)

For courses in public relations.   Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.   Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly... [Read More]

• ASIN: 0134170113
• ASIN: 0134170113
• ISBN: 0134170113
• Manufacturer: Pearson

How To Win Friends and Influence People

• ASIN: B003WEAI4E
• ASIN: B003WEAI4E
• Manufacturer: Simon & Schuster

Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

• ASIN: 0073512052
• ASIN: 0073512052
• ISBN: 0073512052
• Manufacturer: McGraw-Hill Education

Public Relations Practices: Managerial Case Studies and Problems (7th Edition)

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cas... [Read More]

• ASIN: 0132341360
• ASIN: 0132341360
• ISBN: 0132341360
• Manufacturer: Pearson

Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice

New York Times bestseller THE BOOK THAT EXPLAINS WHY RUSSIANS WANTED TO MEET WITH THE TRUMP CAMPAIGN “Part John Grisham-like thriller, part business and political memoir.” —The New York Times “[Red Notice] does for investing in Russia and the former Soviet Union what Liar’s Poker did for our understanding of Salomon Brothers, Wall Street, and the mortgage-backed securities business in the 1980s. Browder’s business saga meshes well with the story of corruption and murder in Vladimir Putin’s Russia, making Red Notice an early candidate for any list of the year’s best books” (Fo... [Read More]

• ASIN: B00LD1ORX6
• ASIN: B00LD1ORX6
• Manufacturer: Simon & Schuster

Ethics in Public Relations: A Guide to Best Practice (PR in Practice)

While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR).  Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically.  Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of Ethics in Public Relations.The book covers practicing respect... [Read More]

• ASIN: 0749477261
• ASIN: 0749477261
• ISBN: 0749477261
• Manufacturer: Kogan Page

The Practice of Public Relations (11th Edition)

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

• ASIN: 0136088902
• ASIN: 0136088902
• ISBN: 0136088902
• Manufacturer: Prentice Hall

The Mueller Report

The Crucial #1 New York Times Bestseller “The Mueller report is that rare Washington tell-all that surpasses its pre-publication hype…the best book by far on the workings of the Trump presidency.” —Carlos Lozada, The Washington Post The only book with exclusive analysis by the Pulitzer Prize–winning staff of The Washington Post, and the most complete and authoritative available.Read the findings of the Special Counsel’s investigation into Russian interference in the 2016 election, complete with accompanying analysis by the Post reporters who’ve covered the story from the beginni... [Read More]

• ASIN: B07PB76691
• ASIN: B07PB76691
• Manufacturer: Scribner

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new inform... [Read More]

• ASIN: 0749449799
• ASIN: 0749449799
• ISBN: 9780749449797
• Manufacturer: Kogan Page

The Practice of Public Relations (12th Edition)

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.

• ASIN: 0133083578
• ASIN: 0133083578
• ISBN: 0133083578
• Manufacturer: Pearson

Public Relations: Principles and Practice

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

• ASIN: 1861520913
• ASIN: 1861520913
• ISBN: 1861520913
• Manufacturer: Cengage Learning EMEA

Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships (Nonviolent Communication Guides)

What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate—judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people—could indeed be called "violent communication."  What is Nonviolent Communication?  Nonviolent Communication is the integration of four things: • Consciousness: a set of prin... [Read More]

• ASIN: B014OISVU4
• ASIN: B014OISVU4
• Manufacturer: PuddleDancer Press

Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)

In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong. Written in a practical, lucid and easy to follow style. ""Risk Issues and Crisis Management"" shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption. Contents include: * Defining issues management * Planning and implementing an issues management program * The media in crisis situation... [Read More]

• ASIN: 0749436352
• ASIN: 0749436352
• ISBN: 0749436352
• Brand: Brand: Kogan Page
• Manufacturer: Kogan Page

The PR Styleguide: Formats for Public Relations Practice

A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.

• ASIN: 1111348111
• ASIN: 1111348111
• ISBN: 9781111348113
• Brand: Brand: Wadsworth Pub Co
• Manufacturer: Wadsworth Publishing

Public Relations Writing: Principles in Practice (NULL)

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

• ASIN: 1412905516
• ASIN: 1412905516
• ISBN: 1412905516
• Brand: Brand: SAGE Publications, Inc
• Manufacturer: SAGE Publications, Inc

The Comprehensive Public Relations Reader : Function and Practice

Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.

• UPC: 911136001

An Expert's Guide to International Protocol : Best Practices in Diplomatic and Corporate Relations

9789462981058

• UPC: 50086964

Ethics in Public Relations : A Guide to Best Practice

While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and

• UPC: 49208746

Evaluating Public Relations : A Guide to Planning, Research and Measurement

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify

• UPC: 26928778

Public Relations Strategy

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. The updated edition includes more material on corporate reputation, research methods, and information

• UPC: 219877061
• Rating: 3.0

2018 Best Resources for Advertisement, Marketing, Media & Public Relations Specialists - eBook

This reference is loaded with necessary resources useful to sales and marketing managers, public relations specialists and entrepreneurs alike. Get expert advice on branding and designs and all aspects of product placement and promotion.Inside you

• UPC: 280730329

Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice

This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how

• UPC: 8809502

Public Relations Strategy - eBook

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the

• UPC: 791242586
• Rating: 3.0

Practice of Public Relations - eBook

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth

• UPC: 342001580

Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich - eBook

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit,

• UPC: 882544008

Public Relations Best Practices 2008-2009 : Industry Leaders on Understanding Cl

• UPC: 223401740350
• Category: Nonfiction
• Price: 3 USD

Evaluating Public Relations A Best Practice Guide to Public Relation

• UPC: 303447276755
• Category: Nonfiction
• Price: 4 USD

Public Relations Best Practices 2008-2009 : Industry Leaders on Understanding...

• UPC: 143209867537
• Category: Nonfiction
• Price: 3 USD

Ethics in Public Relations : A guide to best practice, Paperback by Parsons, ...

• UPC: 353027087175
• Category: Nonfiction
• Price: 39 USD

ASCA Public Relations Toolbox : A Collection of Best Practices for School Counse

• UPC: 223795166438
• Category: Nonfiction
• Price: 4 USD

Evaluating Public Relations : A Best Practice Guide to Public Relations...

• UPC: 193293871087
• Category: Nonfiction
• Price: 13 USD

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning

• UPC: 273688503873
• Category: Nonfiction
• Price: 3 USD

Ethics in Public Relations: A Guide to Best Practice by Patricia J. Parsons (Eng

• UPC: 391440738610
• Category: Nonfiction
• Price: 36 USD

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning

• UPC: 312483898266
• Category: Nonfiction
• Price: 3 USD

Ethics in Public Relations : A Guide to Best Practice by Parsons, Patricia J.

• UPC: 223856204862
• Category: Nonfiction
• Price: 7 USD