• Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

    Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.   Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used.  It explains how to compose the right questionnaire for the research.   The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful ... [Read More]

    • ASIN: 0749450282
    • ASIN: 0749450282
    • ISBN: 0749450282
    • Manufacturer: Kogan Page

  • Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods

    The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as p... [Read More]

    • ASIN: 0873897439
    • ASIN: 0873897439
    • ISBN: 0873897439
    • Manufacturer: ASQ Quality Press

  • Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

    "First published in Great Britain and the United States in 2004"--Title page

    • UPC: 22350128

  • Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

    Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent

    • UPC: 774734489

  • 7 tips for good survey questions

    Survey Design Best Practices

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