Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best ... [Read More]
Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their phones 150 times a day, responding to the addictive buzz of Facebook or emails or Twitter. Are you sick? There’s an app for that! Need ... [Read More]
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucia... [Read More]
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, con... [Read More]
Aimed at engineers, programmers, marketers, and other non-designers, Hello Web Design will teach you design principles and handy shortcuts so you can feel confident designing your homepage, side-project, future startup, your next presentation, and more.Most design books assume you want to be a professional designer and start with deep dives into theory and history. Hello Web Design drops the theory in favor of shortcuts and tools you can use today to improve your design skills and get you on the road to learning more.Part one of Hello Web Design walks you through the building blocks of design ... [Read More]
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project. Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page... [Read More]
The book explains best practice user experience design and usability testing tools and techniques such as: - Wireframes - Personas - Mind-mapping- Mental models- Prototyping- Card sorting - Eye-tracking - Use cases- User profiling - Interaction design - Information architecture - Content writing - Customer journey maps.It also includes international UX and usability principles and guidelines mainly based on UXPA (User Experience Professionals Association) standards.Sample project documents, diagrams and user interface designs are used to better explain these tools, techniques, methods and g... [Read More]
Interaction design has many dimensions to it. It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain eac... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Ux UI design specific requirements:Step 1 get your bearings resources: The quick edition of the Ux UI design Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 700 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you iden... [Read More]
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for
I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website
User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to
Dieser shortcut soll Marketingverantwortlichen, Webdesignern und -entwicklern, Mediengestaltern sowie E-Commerce-Betreibern einen kompakten Einstieg in das Thema "User Experience Design" anbieten. Hierzu erfolgt zunächst eine Definition von UX Design. In einem weiteren Schritt konzentriert sich der
Der Markt für Tablet-Computer boomt. Ob beim Hausarzt, in der Bankfiliale oder im Flugzeug, schon bald werden Tablets unseren Alltag deutlich beeinflussen. Doch die wesentlichsten Unterschiede zum Desktoprechner kommen bei vielen Webdesignern zu kurz. Und
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