Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story... [Read More]
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out ... [Read More]
New York Times bestseller! The long-awaited book by the founder of the enormously popular Bullet Journal® planner, journal, calendar, and all-around organizational system.For years Ryder Carroll tried countless organizing systems, online and off, but none of them fit the way his mind worked. Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. When he started sharing his system with friends who faced similar challenges, it went viral. Just a few years later, to his astonishment, Bullet Journaling is a global movemen... [Read More]
“Each item in Slatkin’s Effective Python teaches a self-contained lesson with its own source code. This makes the book random-access: Items are easy to browse and study in whatever order the reader needs. I will be recommending Effective Python to students as an admirably compact source of mainstream advice on a very broad range of topics for the intermediate Python programmer.” —Brandon Rhodes, software engineer at Dropbox and chair of PyCon 2016-2017 It’s easy to start coding with Python, which is why the language is so popular. However, Python’s unique strengths, charms,... [Read More]
Using the Smarter Way to Learn method, you actually learn HTML/CSS, you don’t just read about it.Research shows that you learn four times as effectively when you practice after you read. So each chapter is paired with free, interactive exercises--more than 1,000 of them in all. You know you're learning because you can prove it to yourself.Testing shows that books and courses load up the learner with too much information at once. Smarter Way chapters are divided into bite-size chunks so you're not overwhelmed.Reader friendly. No jargon. Everything is explained in plain, non-technical English.... [Read More]
Distributed systems have become more fine-grained in the past 10 years, shifting from code-heavy monolithic applications to smaller, self-contained microservices. But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling,... [Read More]
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how... [Read More]
It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients.Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market.Jason Fladlien has helped coun... [Read More]
Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.
In this practical guide, CSS expert Lea Verou provides 47 undocumented techniques and tips to help intermediate-to advanced CSS developers devise elegant solutions to a wide range of everyday web design problems.Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.Inspired by her popular talks at over 60 international web development conferences, Lea Verou provides a wealth of information... [Read More]
Using the Smarter Way to Learn method, you actually learn jQuery, you don’t just read about it.Research shows that you learn four times as effectively when you practice after you read. So each chapter is paired with free, interactive exercises--more than 1,000 of them in all. You know you're learning because you can prove it to yourself.Testing shows that books and courses load up the learner with too much information at once. Smarter Way chapters are divided into bite-size chunks so you're not overwhelmed.Reader friendly. No jargon. Everything is explained in plain, non-technical English.Wr... [Read More]
MAXIMIZE your mobile e-commerce sales!This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximize your online sales!As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it:"Implement even a few of Gundgaard's guidelines and watch your conversion climb!"Here's what you get with Smartphone E-commerce:Best practice online shop templates & checklists to build an entire mobile storeThis book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize y... [Read More]
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating at... [Read More]
So what’s the best way to get that knowledge? There are a lot of books about it. The problem with that is that a lot of books just waste your time. They either under explain things or they hold your hand far too much for you to really get anything. This book aims to break that paradigm.3 Books in 1 HTML+CSS+JavaScript (Basic Fundamental Guide for Beginners)HTML: Are you an HTML beginner interested in building your very own web page from scratch? Do you have some experience working with other languages but would like to branch out? No matter what your skill level, as long as you have a text e... [Read More]
"This book explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it
This practical and provocative guide provides the strategies and tactics used by organizations committed to implementing diversity from the top down. Focusing on the necessity for a strategic change initiative, Loden discusses: how to position
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those
A Trainer's Guide to PowerPoint: Best Practices for Master Presenters is Mike Parkinson's master class on the art of PowerPoint. Learn his award-winning PowerPoint process as he guides you through three phases of presentation development--discover,
"Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides
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