Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the... [Read More]
New York Times bestseller What makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy t... [Read More]
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential... [Read More]
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ... [Read More]
The Toolkit contains the following practical and powerful enablers with new and updated Word-of-mouth marketing specific requirements:Step 1 get your bearings resources: The quick edition of the Word-of-mouth marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders, plus an example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation. Step 2 set concrete goals resources: Featuring 650 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessm... [Read More]
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
From Oscar®-winner* Martin Scorsese, Mick Jagger and Terence Winter, VINYL explores the drug- and sex-fueled music business of the 1970s. A dizzying ride through America s music-business landscape at the dawn of punk, disco, and hip-hop, the story is seen through the eyes of Richie Finestra (Bobby Cannavale, Emmy® for Boardwalk Empire), a NYC record executive trying to revive his label and keep his personal life from spiraling out of control.
OptiLingo Phraseology Express Foreign Language Survival Phrases Course Want to learn a new language fast? OptiLingo gets you speaking all of the words and phrases you need to get by on your travels or on the road to learning a new language. This course gives you a basic understanding of the fundamentals of your target language, while learning key words and phrases necessary to aid in the comprehension of a foreign language in an effective and fun way. Why OptiLingo? Jonty Yamisha, creator of OptiLingo found that learning a new language can be frustrating and overwhelming while taking on the ch... [Read More]
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When you're buying something to be used outside, it should be designed to withstand the elements.The polyester that we use in our garden flags is UV, fade resistant, meaning you can beautifully display your flags outside with out having to worry about them wearing down over time.Art Printed on Both SidesOur colorful and unique designs are printed on both sides of the flag, giving a great look to your garden or front yard from either direction
Portable Lunch Tote12" x 5" x 11", proper size, this lunch bag can easily hold bento box, juice box, sandwich container, water bottle, snacks and fruits if you want keep the food cold for a long time, it also can hold a ice pack.The portable lunch totes make your life more healthy, you can eat more nutritious salad, sandwiches, fruits instead of fast food, you can prepare delicious food for your family,Durable and Reusable Lunch HolderThis small lunchbox are firm and sturdy with heavy duty zipper, so it can be used for a long time, at the same time, choosing the reusable lunch tote is an actio... [Read More]
This isn't the tent you built in the scouts with two sticks and a tarp. This tent is built to last. Able to withstand wind speeds up to 55 mph and repel the heaviest downpours, Coleman tents are built as sturdy as a house and this 90-square-foot, 6 Person Camping Tent is no exception. Ideal for backcountry camping trips, festivals, or even the backyard, this 28-pound tent is lightweight and packs flat for easy transport and stowing. The pre-attached fiberglass poles help you set up this tent in minutes so you can spend more time having fun outside. Constructed of waterproof Polyguard 2X double... [Read More]
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the
Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain &
For many small business-owners, networking (or word-of-mouth marketing) is a great way to raise your profile, meet new clients and suppliers, and grow your business. This easy-to-read book is packed with tried-and-tested tips and techniques,
The 101 Top Tips On How To Grow Your Business Through Referrals And Word Of Mouth Marketing' Book is full of practical ideas for you to implement to make a big difference in your business
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